Publications 2021

Respect for Scholars and the Importance of Education

01. March 2021
The Chinese mindset impacts consumer behaviors in a lot of aspects. We often notice in user requirement research, that the Chinse consumers need happiness right away, or they need assistance products solving their problems to save their time. Why do Chinese need so much assistance in their daily life? Why are they always short of time? Why are they so anxious? Introducing the mindset is a good way to have a deeper understanding of consumers in a certain milieu.

Innovation – the key to win the heart of Chinese customers

13. January 2021
In the past, there has been an interesting development within the Chinese market. Until recently, Chinese consumers rejected Chinese brands for one simple reason: Products from Chinese brands are often nothing but a copy of brands from abroad, but with worse quality for a cheaper price. However, in the last few years, we notice that Chinese consumers talk more and more about local brands across all industries.