Welcome to the Spiegel Institut

Focus Top-Berater 2021

Our Purpose: Empower companies to make user-centered products for people!

Spiegel Institut is a research and consulting institute for consumer research and user experience consulting. Founded in 1950 by Dr. Bernt Spiegel as the first market psychology institute in Germany, it currently operates offices in Mannheim, Ingolstadt, Stuttgart, Hamburg, Brunswick, Munich, Beijing, and Shanghai, where Spiegel Institut offers services to its prestigious clients across the globe.

We add a user and consumer perspective to the process of developing products and services, thereby actively helping our clients to become successful. The majority of our clients are global players, and our work focuses on international markets and services. We conduct our studies at our own test studio in Mannheim.

Consumer Research

Customer Experience (CX)
Concept
Product
Image and brand

User Experience Consulting

Ideation
Innovation development
Human-centered design
UX evaluation

Usability Engineering & Texting

Context analysis
User requirements
Design/interaction design
Control specification
Usability tests
Technical documentation

User Experience Empowerment

UX process consulting
Implementation of UX design
UX strategy development
UX coaching

Data Consulting

Data science
Data mining
Exploratory data analysis
Data modelling

How do Chinese homes look like from the inside? A remote visit.

11. April 2023

One of our customized research methods is EthnObserve® which is an in-home visit/interview together with a videographer. Have you ever seen a typical Chinese home? In the next few weeks, we will take you on a remote tour through Chinese private homes.

Driving an EV in winter? Do the battery swap before it freezes up!

30. January 2023

In this article, we will explain why some EV drivers in China do not have the possibility to install a charging pillar at home and how driving an EV in winter might become a problem for them.

The hierarchical mindset in East-Asia and how it impacts the dynamic in focus groups

21. December 2022

When we recruit participants for focus groups, our clients sometimes asked for a certain criterion within each group: A good mix of ages. Sometimes, this will negatively impact the group dynamic in Asian countries.