Our Purpose: Empower companies to make user-centered products for people!

Spiegel Institut is a research and consulting institute for consumer research and user experience consulting. Founded in 1950 by Dr. Bernt Spiegel as the first market psychology institute in Germany, it currently operates offices in Mannheim, Ingolstadt, Stuttgart, Hamburg, Munich, Beijing, and Shanghai, where Spiegel Institut offers services to its prestigious clients across the globe.

We add a user and consumer perspective to the process of developing products and services, thereby actively helping our clients to become successful. The majority of our clients are global players, and our work focuses on international markets and services. We conduct our studies at our own test studio in Mannheim.

Competences

  • Customer Experience (CX)
  • Concept
  • Product
  • Image and brand
  • Ideation
  • Innovation development
  • Human-centered design
  • UX evaluation
  • Context analysis
  • User requirements
  • Design/interaction design   
  • Control specification 
  • Usability tests
  • Technical documentation
  • UX process consulting
  • Implementation of UX design
  • UX strategy development
  • UX coaching
  • Data science
  • Data mining
  • Exploratory data analysis 
  • Data modelling

Akuelles

Are the modern features in cars really what the (Chinese) consumers want?

31. October 2022
The negative news on Chinese social media about EVs lead to a philosophical reflection on the topic of “user’s need for autonomy and the development of EVs”.

Driving a Modern Electric Vehicle in China? Not in Summer.

30. September 2022
Driving during the day has become a nightmare for EV owners with an all-glass roof in China this summer. Read here why it's a real problem.

Luxury camping in China

22. August 2022
If you ask what kind of hobbies a middle-class city family or GenZs in China now have, they might all tell you one thing: “Glamping”. Also known as “Glamorous Camping”.

Aktuelles

Are the modern features in cars really what the (Chinese) consumers want?

31. October 2022
The negative news on Chinese social media about EVs lead to a philosophical reflection on the topic of “user’s need for autonomy and the development of EVs”.

Driving a Modern Electric Vehicle in China? Not in Summer.

30. September 2022
Driving during the day has become a nightmare for EV owners with an all-glass roof in China this summer. Read here why it's a real problem.

Luxury camping in China

22. August 2022
If you ask what kind of hobbies a middle-class city family or GenZs in China now have, they might all tell you one thing: “Glamping”. Also known as “Glamorous Camping”.

Referenzen