Spiegel Institut is a research and consulting institute for consumer research and user experience consulting. Founded in 1950 by Dr. Bernt Spiegel as the first market psychology institute in Germany, it currently operates offices in Mannheim, Ingolstadt, Stuttgart, Hamburg, Munich, Beijing, and Shanghai, where Spiegel Institut offers services to its prestigious clients across the globe.

We add a user and consumer perspective to the process of developing products and services, thereby actively helping our clients to become successful. The majority of our clients are global players, and our work focuses on international markets and services. We conduct our studies at our own test studio in Mannheim.


  • Customer Experience (CX)
  • Concept
  • Product
  • Image and brand
  • Ideation
  • Innovation development
  • Human-centered design
  • UX evaluation
  • Context analysis
  • User requirements
  • Design/interaction design   
  • Control specification 
  • Usability tests
  • Technical documentation
  • UX process consulting
  • Implementation of UX design
  • UX strategy development
  • UX coaching
  • Data science
  • Data mining
  • Exploratory data analysis 
  • Data modelling



Christmas and New Year`s Eve in China

15. January 2020
It may surprise you, but nowadays Christmas is also celebrated in China. Although New Year's Eve is celebrated all over the world, there are quite some differences between German and Chinese customs. In our new article we clarifiy what Christmas and New Year is about in China.

Medical insurance in China? Insured but not for sure…

02. August 2019
Last year, the movie “Dying to survive” turned out to be the box office smash hit and led to a huge discussion about the medical insurance system in China. It was a story about how a Chinese leukemia patient smuggled cheaper cancer treatment medicine from India.

Level of quality once again confirmed in 2019: Spiegel Institut has been certified by TÜV for the 11th time

19. June 2019
The result of this year’s successful audit confirms the level of quality at all Spiegel Institut sites for the 11th time in a row. The TÜV audit according to the ISO 9001:2015 standard has been carried out annually since 2009. With this certification, Spiegel Institut is able to offer its customers the peace of mind that it continuously upholds proven quality standards.