Our Purpose: Empower companies to make user-centered products for people!

Spiegel Institut is a research and consulting institute for consumer research and user experience consulting. Founded in 1950 by Dr. Bernt Spiegel as the first market psychology institute in Germany, it currently operates offices in Mannheim, Ingolstadt, Stuttgart, Hamburg, Brunswick, Munich, Beijing, and Shanghai, where Spiegel Institut offers services to its prestigious clients across the globe.

We add a user and consumer perspective to the process of developing products and services, thereby actively helping our clients to become successful. The majority of our clients are global players, and our work focuses on international markets and services. We conduct our studies at our own test studio in Mannheim.



  • Customer Experience (CX)
  • Concept
  • Product
  • Image and brand
  • Ideation
  • Innovation development
  • Human-centered design
  • UX evaluation
  • Context analysis
  • User requirements
  • Design/interaction design   
  • Control specification 
  • Usability tests
  • Technical documentation
  • UX process consulting
  • Implementation of UX design
  • UX strategy development
  • UX coaching
  • Data science
  • Data mining
  • Exploratory data analysis 
  • Data modelling


What do Chinese homes look like from the inside? A remote visit. (4)

We have reached the last room of our remote home visit tour: the bathroom. Here we will focus on the different needs of Chinese people considering this room.

How do Chinese homes look like from the inside? A remote visit. (3)

In the previous remote visit, we talked about the living room and balcony, as well as the kitchen and dining room in Chinese homes. The kitchen and dining room in China look different compared to Western ones, while the living room can look quite similar.

How do Chinese homes look like from the inside? A remote visit. (2)

We know from various studies that the kitchen is the center of the house in the Western world. In China, however, the kitchen is a functional area, as only the cooking process takes place there.