Our Purpose: Empower companies to make user-centered products for people!

Spiegel Institut is a research and consulting institute for consumer research and user experience consulting. Founded in 1950 by Dr. Bernt Spiegel as the first market psychology institute in Germany, it currently operates offices in Mannheim, Ingolstadt, Stuttgart, Hamburg, Munich, Beijing, and Shanghai, where Spiegel Institut offers services to its prestigious clients across the globe.

We add a user and consumer perspective to the process of developing products and services, thereby actively helping our clients to become successful. The majority of our clients are global players, and our work focuses on international markets and services. We conduct our studies at our own test studio in Mannheim.

Competences

  • Customer Experience (CX)
  • Concept
  • Product
  • Image and brand
  • Ideation
  • Innovation development
  • Human-centered design
  • UX evaluation
  • Context analysis
  • User requirements
  • Design/interaction design   
  • Control specification 
  • Usability tests
  • Technical documentation
  • UX process consulting
  • Implementation of UX design
  • UX strategy development
  • UX coaching
  • Data science
  • Data mining
  • Exploratory data analysis 
  • Data modelling

Akuelles

The meaning of the job and myself as a consumer researcher

01. June 2022
We spent more than 8 hours at work every day. Have you ever asked yourself what the purpose or meaning of your job is? One of our colleagues, a consumer researcher, has given it some thought.

Does an intuitive system really exist?

10. May 2022
There is ONE question that we talk about all the time at work: is this system intuitive to use for the user? In this article we try to find out.

The surprise blind box which might contain anything – How the “gambling” mindset is impacting customer experience in China

24. January 2022
A blind box is a box with opaque packaging, hiding the product inside. The idea of blind boxes is highly welcomed by GenZ as overconsumption and materialism don’t satisfy them anymore and they start to seek for emotional stimulation and excitement.

Aktuelles

The meaning of the job and myself as a consumer researcher

01. June 2022
We spent more than 8 hours at work every day. Have you ever asked yourself what the purpose or meaning of your job is? One of our colleagues, a consumer researcher, has given it some thought.

Does an intuitive system really exist?

10. May 2022
There is ONE question that we talk about all the time at work: is this system intuitive to use for the user? In this article we try to find out.

The surprise blind box which might contain anything – How the “gambling” mindset is impacting customer experience in China

24. January 2022
A blind box is a box with opaque packaging, hiding the product inside. The idea of blind boxes is highly welcomed by GenZ as overconsumption and materialism don’t satisfy them anymore and they start to seek for emotional stimulation and excitement.

Referenzen