Our Purpose: Empower companies to make user-centered products for people!

Spiegel Institut is a research and consulting institute for consumer research and user experience consulting. Founded in 1950 by Dr. Bernt Spiegel as the first market psychology institute in Germany, it currently operates offices in Mannheim, Ingolstadt, Stuttgart, Hamburg, Munich, Beijing, and Shanghai, where Spiegel Institut offers services to its prestigious clients across the globe.

We add a user and consumer perspective to the process of developing products and services, thereby actively helping our clients to become successful. The majority of our clients are global players, and our work focuses on international markets and services. We conduct our studies at our own test studio in Mannheim.

Competences

  • Customer Experience (CX)
  • Concept
  • Product
  • Image and brand
  • Ideation
  • Innovation development
  • Human-centered design
  • UX evaluation
  • Context analysis
  • User requirements
  • Design/interaction design   
  • Control specification 
  • Usability tests
  • Technical documentation
  • UX process consulting
  • Implementation of UX design
  • UX strategy development
  • UX coaching
  • Data science
  • Data mining
  • Exploratory data analysis 
  • Data modelling

Aktuelles

Respect for Scholars and the Importance of Education

01. March 2021
The Chinese mindset impacts consumer behaviors in a lot of aspects. We often notice in user requirement research, that the Chinse consumers need happiness right away, or they need assistance products solving their problems to save their time. Why do Chinese need so much assistance in their daily life? Why are they always short of time? Why are they so anxious? Introducing the mindset is a good way to have a deeper understanding of consumers in a certain milieu.

Innovation – the key to win the heart of Chinese customers

13. January 2021
In the past, there has been an interesting development within the Chinese market. Until recently, Chinese consumers rejected Chinese brands for one simple reason: Products from Chinese brands are often nothing but a copy of brands from abroad, but with worse quality for a cheaper price. However, in the last few years, we notice that Chinese consumers talk more and more about local brands across all industries.

Xiao Hong Shu (Little Red Book) is THE e-commerce cosmetics platform in China

04. December 2020
A few years ago, when we asked Chinese participants in our studies which social media platforms they regularly use, we usually received two answers: WeChat and Weibo (similar to Twitter). But as time passes by, we now hear one name more and more often, especially from female participants: Xiao Hong Shu (“little red book”).

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