Welcome to the Spiegel Institut

Spiegel Institut is a research and consulting institute for consumer research and user experience consulting. Founded in 1950 by Dr. Bernt Spiegel as the first market psychology institute in Germany, it currently operates offices in Mannheim, Ingolstadt, Stuttgart, Hamburg, Munich, Beijing, and Shanghai, where Spiegel Institut offers services to its prestigious clients across the globe.

We add a user and consumer perspective to the process of developing products and services, thereby actively helping our clients to become successful. The majority of our clients are global players, and our work focuses on international markets and services. We conduct our studies at our own test studio in Mannheim.


Data Consulting

  • Data science
  • Data mining
  • Exploratory data analysis 
  • Data modelling

User Experience Empowerment

  • UX process consulting
  • Implementation of UX design
  • UX strategy development
  • UX coaching

Usability Engineering

  • Context analysis
  • User requirements
  • Design/interaction design   
  • Control specification 
  • Usability tests
  • Technical documentation

User Experience Consulting

  • Ideation
  • Innovation development
  • Human-centered design
  • UX evaluation

Consumer Research

  • Customer Experience (CX)
  • Concept
  • Product
  • Image and brand


  • Allianz SE Logo
  • Audi AG Logo
  • BASF SE Logo
  • BMW Logo
  • BSH GmbH Logo
  • BYTON Logo
  • IBM Watson Health Logo
  • Daimler AG Logo
  • Miele & Cie. KG Logo
  • Porsche AG Logo
  • Roche Diagnostics Deutschland GmbH Logo
  • Airbus S.A.S. Logo
  • Alpina Farben GmbH Logo
  • AOK Logo
  • Bauhaus AG Logo
  • Allgaeuer Alpenmilch GmbH Logo
  • Belden Inc. Logo
  • Bentley Motors Logo
  • BOSCH Logo
  • Bosch BKK Logo
  • Robert Bosch Power Tools GmbH
  • Bosch Thermotechnik GmbH Logo
  • Boehringer Ingelheim Pharma GmbH und Co. KG Logo
  • BMW Motorrad Logo
  • Logo Brose Gruppe
  • Carmeq GmbH Logo
  • car2go Deutschland GmbH Logo
  • Claas KGaA Logo
  • Clariant AG Logo
  • Logo Continental AG
  • Detecon International GmbH Logo
  • Electrolux AB Logo
  • Foerster Logo
  • Ford Motor Company Logo
  • Hager Group Logo
  • Here Logo
  • HIMA Paul Hildebrandt GmbH Logo
  • HONDA Logo
  • Hyundai Motor Company Logo
  • John Deere GmbH und Co. KG Logo
  • LichtBlick SE Logo
  • Mahle GmbH Logo
  • Mazda Motor Corporation Logo
  • Mercedes-Benz technology Logo
  • BMW MINI Logo
  • MOSTER Elektrogroßhandelsgesellschaft mbH Logo
  • PACCAR Trucks Logo
  • Rhein-Neckar-Verkehr GmbH Logo
  • Rolls-Royce Motor Cars Logo
  • Rosenbauer International AG Logo
  • SAP SE Logo
  • SEAT Logo
  • SENATOR GmbH Logo
  • Sennheiser electronic GmbH und Co. KG Logo
  • Skoda Auto a.s. Logo
  • smart Logo
  • SOEHNLE Logo
  • Sparkasse Logo
  • Stadt Mannheim Logo
  • Stroeer Digital Publishing GmbH Logo
  • Valeo GmbH Logo
  • Visteon Logo
  • Vorwerk Logo
  • Volkswagen AG Logo
  • Volkswagen Nutzfahrzeug Logo


planning&analysis (6/2017): Jin Jlussi with anecdotes from international field work

07. December 2017
International market research poses challenges. Cultural peculiarities need to be recognized and taken into account at all research stages. This also applies to recruiting participants. Jin Jlussi from Spiegel Institut Mannheim points out where pitfalls may lurk.

„Trend and innovation“

09. March 2018
Society as a whole and each respective target group undergoes constant change, and lifestyles and values will be continuously adjusted or shifted. This is where trend research can help: We determine what are the drivers of these changes and how this is expressed in patterns of lifestyles and consumption.

Urban mobility - mobility of the future

09. March 2018
What will mobility look like in the future? And what kind of vehicles will be used? Mobility is the epitome of freedom. People are moving more and more, faster and faster, further and further, and their mobility is becoming increasingly spontaneous. This represents a significant challenge to future mobility services. Demographic change in society, urbanization, and the possibilities of digitization are changing individual requirements for mobility. In the future, personal needs must be aligned with those of an individual’s surroundings.


Schnell fahrendes Auto

Specialist Human Machine Interface Automotive (m/w)


Spezialist Sprachen- und Textmanagement Automotive (m/w)

Raum Stuttgart
Wasserperlen auf einem Blatt

Projektleiter quantitative Marktforschung (m/w)