Our Purpose: Empower companies to make user-centered products for people!

Spiegel Institut is a research and consulting institute for consumer research and user experience consulting. Founded in 1950 by Dr. Bernt Spiegel as the first market psychology institute in Germany, it currently operates offices in Mannheim, Ingolstadt, Stuttgart, Hamburg, Munich, Beijing, and Shanghai, where Spiegel Institut offers services to its prestigious clients across the globe.

We add a user and consumer perspective to the process of developing products and services, thereby actively helping our clients to become successful. The majority of our clients are global players, and our work focuses on international markets and services. We conduct our studies at our own test studio in Mannheim.

Competences

  • Customer Experience (CX)
  • Concept
  • Product
  • Image and brand
  • Ideation
  • Innovation development
  • Human-centered design
  • UX evaluation
  • Context analysis
  • User requirements
  • Design/interaction design   
  • Control specification 
  • Usability tests
  • Technical documentation
  • UX process consulting
  • Implementation of UX design
  • UX strategy development
  • UX coaching
  • Data science
  • Data mining
  • Exploratory data analysis 
  • Data modelling

Akuelles

The surprise blind box which might contain anything – How the “gambling” mindset is impacting customer experience in China

24. January 2022
A blind box is a box with opaque packaging, hiding the product inside. The idea of blind boxes is highly welcomed by GenZ as overconsumption and materialism don’t satisfy them anymore and they start to seek for emotional stimulation and excitement.

Do smart assistants really take away the FUN?

18. November 2021
We often test smart systems for different manufacturers. Depending on the area and product, consumers may enjoy or complain about the integrated smart assistant. In the following text we elaborate on different areas where smart assistants are used and consumers opinions on those smart assistants.

The Motorcycling Subculture in China

08. November 2021
Back in the 90s, compared to a car a motorcycle was the cheaper option in terms of transportation. This still applies to a lot of families and individuals in the less developed cities and suburb areas of big cities in China. In this article we highlight the cultural difference considering the meaning of having a motorcycle in China and Germany.

Aktuelles

The surprise blind box which might contain anything – How the “gambling” mindset is impacting customer experience in China

24. January 2022
A blind box is a box with opaque packaging, hiding the product inside. The idea of blind boxes is highly welcomed by GenZ as overconsumption and materialism don’t satisfy them anymore and they start to seek for emotional stimulation and excitement.

Do smart assistants really take away the FUN?

18. November 2021
We often test smart systems for different manufacturers. Depending on the area and product, consumers may enjoy or complain about the integrated smart assistant. In the following text we elaborate on different areas where smart assistants are used and consumers opinions on those smart assistants.

The Motorcycling Subculture in China

08. November 2021
Back in the 90s, compared to a car a motorcycle was the cheaper option in terms of transportation. This still applies to a lot of families and individuals in the less developed cities and suburb areas of big cities in China. In this article we highlight the cultural difference considering the meaning of having a motorcycle in China and Germany.

Referenzen