Our Purpose: Empower companies to make user-centered products for people!

Spiegel Institut is a research and consulting institute for consumer research and user experience consulting. Founded in 1950 by Dr. Bernt Spiegel as the first market psychology institute in Germany, it currently operates offices in Mannheim, Ingolstadt, Stuttgart, Hamburg, Munich, Beijing, and Shanghai, where Spiegel Institut offers services to its prestigious clients across the globe.

We add a user and consumer perspective to the process of developing products and services, thereby actively helping our clients to become successful. The majority of our clients are global players, and our work focuses on international markets and services. We conduct our studies at our own test studio in Mannheim.

Competences

  • Customer Experience (CX)
  • Concept
  • Product
  • Image and brand
  • Ideation
  • Innovation development
  • Human-centered design
  • UX evaluation
  • Context analysis
  • User requirements
  • Design/interaction design   
  • Control specification 
  • Usability tests
  • Technical documentation
  • UX process consulting
  • Implementation of UX design
  • UX strategy development
  • UX coaching
  • Data science
  • Data mining
  • Exploratory data analysis 
  • Data modelling

Akuelles

The Meaning of “Luxury” for Chinese Consumers

19. April 2021
Spiegel Institut has conducted plenty of market and consumer researches for premium manufacturers all over the world. Before we go more into detail about premium products or brand image during interviews, we always ask the study participants one definition question: What does “luxury” mean to you? Here we noticed clear differences between the answers of the European and Chinese consumers.

Spiegel Institut Speaks at International Forum (TEDA) on Chinese Automotive Industry Development

16. April 2021
Due to the pandemic, this year’s China Automotive Consumption Summit of the Forum, a dedicated consumer conference, was held online on March 30, 2021. As a strategic partner of CATARC, Spiegel Institut had the great honor to be the only foreign enterprise invited to deliver a speech at the Summit with the topic: Through the Eyes of the User: Automotive Trends in Europe – Consumer Perception and Customer Experience.

“My pet is my son” – The booming pet market in China

06. April 2021
The pet market in China is booming. One reason for this is that there are more and more single-lived people in tier 1 and 2 cities who need a companion. The emotional need for a pet leads to the purchase of products and services in a much bigger scope. So let`s face the differences regarding pet raising between Germany and China and the major products and services on the pet market in China.

Aktuelles

The Meaning of “Luxury” for Chinese Consumers

19. April 2021
Spiegel Institut has conducted plenty of market and consumer researches for premium manufacturers all over the world. Before we go more into detail about premium products or brand image during interviews, we always ask the study participants one definition question: What does “luxury” mean to you? Here we noticed clear differences between the answers of the European and Chinese consumers.

Spiegel Institut Speaks at International Forum (TEDA) on Chinese Automotive Industry Development

16. April 2021
Due to the pandemic, this year’s China Automotive Consumption Summit of the Forum, a dedicated consumer conference, was held online on March 30, 2021. As a strategic partner of CATARC, Spiegel Institut had the great honor to be the only foreign enterprise invited to deliver a speech at the Summit with the topic: Through the Eyes of the User: Automotive Trends in Europe – Consumer Perception and Customer Experience.

“My pet is my son” – The booming pet market in China

06. April 2021
The pet market in China is booming. One reason for this is that there are more and more single-lived people in tier 1 and 2 cities who need a companion. The emotional need for a pet leads to the purchase of products and services in a much bigger scope. So let`s face the differences regarding pet raising between Germany and China and the major products and services on the pet market in China.

Referenzen