Our Purpose: Empower companies to make user-centered products for people!

Spiegel Institut is a research and consulting institute for consumer research and user experience consulting. Founded in 1950 by Dr. Bernt Spiegel as the first market psychology institute in Germany, it currently operates offices in Mannheim, Ingolstadt, Stuttgart, Hamburg, Munich, Beijing, and Shanghai, where Spiegel Institut offers services to its prestigious clients across the globe.

We add a user and consumer perspective to the process of developing products and services, thereby actively helping our clients to become successful. The majority of our clients are global players, and our work focuses on international markets and services. We conduct our studies at our own test studio in Mannheim.

Competences

  • Customer Experience (CX)
  • Concept
  • Product
  • Image and brand
  • Ideation
  • Innovation development
  • Human-centered design
  • UX evaluation
  • Context analysis
  • User requirements
  • Design/interaction design   
  • Control specification 
  • Usability tests
  • Technical documentation
  • UX process consulting
  • Implementation of UX design
  • UX strategy development
  • UX coaching
  • Data science
  • Data mining
  • Exploratory data analysis 
  • Data modelling

Akuelles

You are what you drive: How are personalities from Audi, BMW, Mercedes-Benz and Porsche perceived? - A comparison between China and Germany - Part 2

15. July 2021
In our first article, we took a closer look at the car brands Audi and BMW and discussed how German and Chinese drivers perceive these cars. Now we will continue with Mercedes-Benz and Porsche and present the different points of view.

You are what you drive: How are personalities from Audi, BMW, Mercedes-Benz and Porsche perceived? - A comparison between China and Germany - Part 1

12. July 2021
Brand perception research studies show a vivid picture of car brands as different persons. And there are clear differences in brand perception in Germany and China. For this article series we use the topic “brand image as a person” to explain the cultural, political, and economic background and further: how the brands got their image in China and Germany.

How Chinese Manufacturers are Using Gamification to Gain Customer Loyalty

04. June 2021
Simulation games continue to enjoy great pleasure among gaming fans. Escaping from everyday life and immersing yourself in virtual but real-life-like worlds, designing a theme park, building cities, or imitating activities you can't do in real life – that's the appeal of this type of video games. Chinese manufacturers are now using the enthusiasm for these games in different business models.

Aktuelles

You are what you drive: How are personalities from Audi, BMW, Mercedes-Benz and Porsche perceived? - A comparison between China and Germany - Part 2

15. July 2021
In our first article, we took a closer look at the car brands Audi and BMW and discussed how German and Chinese drivers perceive these cars. Now we will continue with Mercedes-Benz and Porsche and present the different points of view.

You are what you drive: How are personalities from Audi, BMW, Mercedes-Benz and Porsche perceived? - A comparison between China and Germany - Part 1

12. July 2021
Brand perception research studies show a vivid picture of car brands as different persons. And there are clear differences in brand perception in Germany and China. For this article series we use the topic “brand image as a person” to explain the cultural, political, and economic background and further: how the brands got their image in China and Germany.

How Chinese Manufacturers are Using Gamification to Gain Customer Loyalty

04. June 2021
Simulation games continue to enjoy great pleasure among gaming fans. Escaping from everyday life and immersing yourself in virtual but real-life-like worlds, designing a theme park, building cities, or imitating activities you can't do in real life – that's the appeal of this type of video games. Chinese manufacturers are now using the enthusiasm for these games in different business models.

Referenzen