Spiegel Institut supports you in any questions regarding user requirements:

  • What needs do my users have?
  • Which needs are already satisfied and which not?
  • How and when is the user operating the system?

 

Our Methods

Contextual telephone interview and remote ethnography

Contextual telephone interview and remote ethnography

  • Qualitative, dynamic video chats e.g. in the household or car via smartphone.
  • Sharing of visual impressions possible.
Self-ethnography

Self-ethnography

  • Transfer of qualitative impressions with pictures or videos taken by participants to receive insights into common operating problems.
  • Diary studies with inquiries on the smartphone.
  • Self-recording of usage frequency and habits and repetitive operating errors.

 

 

Social media analysis

Social media analysis

  • Incognito observation in the World Wide Web.
  • Market research work with uninfluenced, authentic attitudes and opinions.

 

Online focus group

Online focus group

  • Synchronized questioning of a group to use group dynamics and creative processes.
  • Enrichment and inspiration through screen sharing.

 

Contact person

Dirk Obermeier
Dirk Obermeier
Senior Director
+49 621-72844-170