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Spiegel Institut wird „FOCUS BUSINESS TOP Arbeitgeber Mittelstand 2019“史比格市场研究所被FOCUS评为2018杰出中型企业雇主

30. 十一月 2018
In this year’s ranking of best employers among the top SMEs, Spiegel Institut was assessed as highly recommended based on the evaluation by Focus Business and kununu in the area of consulting, agency, research & development. 

史比格市场研究所同英戈施塔特应用技术大学成功承办第二届英戈施塔特世界可用性日(World Usability Day)大会

19. 十一月 2018
The large number of visitors confirms the success of this year’s World Usability Day (WUD) in Ingolstadt. After the valuable experience in 2017 and the renewed success of this year’s event, the joint organizers Spiegel Institut and the Department of User Experience Design at the Technical University of Ingolstadt have decided to turn the World Usability Day into an annual fixture in Ingolstadt.

世界可用性日(World Usability Day)第二次在英戈尔施塔特举办

06. 十一月 2018
After the WUD is before the WUD, and thus it is now time for this year’s event on November 8: Spiegel Institut and the Department for User Experience Design of the Technical University of Ingolstadt extend an invitation to this second meeting of UX experts.

史比格市场研究所通过汽车行业信息安全评估TISAX-Trusted Information Security Assessment Exchange认证

06. 九月 2018
After working with TISAX to create a joint testing and exchange mechanism for information security in the automotive industry just last year, the Spiegel Institut sites in Mannheim, Ingolstadt, and Munich were assessed according to the demanding certification requirements, receiving high marks: Spiegel Institut has received TISAX certification for the handling and processing of information/prototypes with very high security requirements.

持续不断的质量保证:史比格市场研究所连续十次通过TÜV认证

24. 七月 2018
After a new quality management standard was implemented last year, Spiegel Institut has again been granted certification according to ISO 9001:2015 in 2018. Since 2009, Spiegel Institut has been audited by TÜV Süd and has received good marks each time.​​​​​​​

全新的史比格市场研究所网页已经上线

03. 七月 2018
There’s something new on the world wide web: The completely revised web presence of Spiegel Institut is finished. From today, anyone who accesses www.spiegel-institut.de will find completely new content as well as time-tested topics in an updated user-optimized format.

史比格市场研究所推出新的关于中国消费者研究的研讨会

08. 五月 2018
Spiegel Institut Academy has expanded its seminar offer: In the new seminar “Understanding China’s Culture: Consumer research in the land of the red dragon”, participants gain insights into the Chinese market, its consumers, and the possibilities of market research in one of the largest markets in the world.

中国未来的出行方式:史比格市场研究所向您展示电动车市场以及自动驾驶在中国的发展前景

18. 四月 2018
At the Automotive Roundtable “Future Mobility for China”, in Beijing on April 17, 2018, Yuwei Jin, Director of Asia-Pacific at Spiegel Institut in Beijing and Shanghai will speak on the subject of “E-mobility and autonomous driving - a user experience perspective”.

史比格加入关爱曼海姆贫困儿童公益活动

08. 三月 2018
Since 2017, the institute has actively worked with “Aufwind”, a social institution for parents and children, to combat child poverty in Mannheim. The institute not only provides financial support but also assists in creative change. Working with two Mannheim artists, it organized a creative day for children at the institution. It therefore succeeded in the truest sense of the word to help children “ascend”, a play on the institution’s name in German, in their everyday lives.

社会及情感敏感度辅助系统研究项目圆满结束

20. 二月 2018
Our daily lives present us with a range of sensors that enables us to access a world of technology with increasing levels of comfort. However, how can information from sensors be integrated to optimize technical assistance systems in vehicles, for example, in order to adaptively respond to the driver’s emotional states or social interaction?

规划与分析(6/2017):全球市场研究现场运作中的轶事

07. 十二月 2017
International market research poses challenges. Cultural peculiarities need to be recognized and taken into account at all research stages. This also applies to recruiting participants. Jin Jlussi from Spiegel Institut Mannheim points out where pitfalls may lurk.

圆满成功:由史比格研究所与英戈施塔特应用技术大学成功举办的首届“世界可用性日”。

17. 十一月 2017
The first World Usability Day (WUD) in Ingolstadt was a success, and with the idea that “after the WUD is before the WUD” in, plans for the next event to be held in 2018 are already in the starting blocks according to two organisers Spiegel Institut and the Department of User Experience Design at the Technical University of Ingolstadt.

用户体验方法-课本与实践的碰撞:史比格研究所与英戈施塔特应用技术大学共同举办的首届“世界可用性日”。

08. 十一月 2017
The day has come: On November 9, 2017, Spiegel Institut and the Department for User Experience Design of the Technical University of Ingolstadt extend an invitation to the first World Usability Day. The annual global event series is being held for the 13th time, and this year’s motto is “Inclusion through user experience”.

虚拟现实、座谈会、还有松饼和冰淇淋:史比格研究所参加欧洲最著名的市场研究展会Research & Results 2017

25. 十月 2017
Under the motto “Meet the Future of Market Research”, the world’s leading trade fair for market research “Research & Results” is taking place in Munich from October 25-26, 2017. Spiegel Institut is once again on hand at the international conference for trends and innovations in market research with an offer worth seeing.

史比格研究所参加“2017年人类与电脑”主题大会。

05. 九月 2017
User experience consulting and usability research of technical devices make up the core of Spiegel Institut’s daily work, and as a silver sponsor of German UPA it goes without saying that this institute will attend this year's conference “Man and Machine” in Regensburg.

最高级别的质量保证:史比格研究所再次获得TÜV 质量认证

28. 六月 2017
Spiegel Institut has been assessed by TÜV each year since 2009. This year was the first time the assessment was based on the new ISO 9001:2015 standard. The new DIN standard adopts a process-oriented approach and allows for a higher level of effectiveness in the quality management system.

史比格研究所:扩大消费者研究及用户体验咨询团队的规模

11. 四月 2017
In their daily work, researchers and consultants at Spiegel Institut around the world are placing the focus on the user and tracing the experience of the experience.

大学生问卷调研:您眼中的曼海姆是怎样的?

17. 一月 2017
Nearly 1,700 students from the various universities in the city were so interested by this question that they decided to participate in the biannual survey organized by the City of Mannheim in cooperation with Spiegel Institut.  

有关电动汽车领域在中国的经验:Franziska Paßon在吉森-弗里德伯格工商协会进行演讲

16. 六月 2016
How do Chinese consumers experience electric mobility in their country? What are the drivers and barriers when buying an electric car in China?

史比格研究所学院:聚焦用户体验

03. 五月 2016
For over nine years, Spiegel Institut has offered expert knowledge at its own academy. The time had come to expand the academy’s offer to include the topic of user experience and give the entire academy appearance a new look.

Dirk Obermeier在marktforschung.de官媒发表文章“不同世界中的市场调研”

11. 四月 2016
Globalization implies that marketing and market research activities quite naturally take place at a global level. It often happens that a parent company in one country contracts and manages its research activities from a central location, usually with the desire of having comparable data collected in the various markets.

2015,人才丰收之年:史比格研究所热烈欢迎新加入的30位员工

16. 二月 2016
In 2015, Spiegel Institut welcomed 30 colleagues to its headquarters in Mannheim and offices in Ingolstadt and Beijing.