资讯发布

触控VS实体键:中德车主的"中控台之争"藏着哪些小心思?

触控还是实体键?这早已不仅仅是设计问题,更是涉及安全、舒适和用户体验的关键。

从虚拟世界挖真实洞察:XR/VR如何重塑市场与用户研究

XR的应用早已不止于游戏——它能驱动手术模拟、心理治疗、工业培训、设计创作与远程协作;在消费端,它正在改写娱乐、购物和社交规则。

创新从哪里来?从战争、大象,到企业与用户

故事一:我曾经和一位工程师朋友聊天,这位朋友最初在F1的发动机部门工作,后来转到德国陆军的发动机团队。我问他:F1是汽车界最重要的赛事之一,每个车队都在致力于打造最快的引擎。这里是不是汽车界创新的起点和源头?他摇摇头,告诉我:不是的。战争,才是引擎创新的起点和源头。所有的国家都会投入大量经费,力求找到最聪明的人,以研发最强大的机器。

AI驱动的汽车革命:从德国工程到中国速度

AI已经成为全球汽车竞争的核心,不论是在工厂、车内还是能源网络中,谁能将AI与用户体验结合得更紧密,谁就能在这场汽车革命中占据领先位置。

浅谈中德汽车产业合作:机遇与挑战并存

近年来,中德两国汽车产业合作日益紧密。合作涵盖整车制造、电池技术、基础设施建设及产业研发等多个领域,这不仅体现了汽车产业的全球化趋势,也展现了中德两国为巩固国际竞争力而做出的努力。

什么时候用户体验以及用户调研是不那么重要的?

有人说用户体验并不总是重中之重,这个观点合理吗?什么时候用户研究和用户体验真的“不重要”?不重视用户体验和用户调研会产生什么长期后果?

2019年,我们的质量继续值得信赖:史比格市场研究所连续十一次通过TÜV认证。

The result of this year’s successful audit confirms the level of quality at all Spiegel Institut sites for the 11th time in a row. The TÜV audit according to the ISO 9001:2015 standard has been carried out annually since 2009. With this certification, Spiegel Institut is able to offer its customers the peace of mind that it continuously upholds proven quality standards.

为我们的中国客户提供更强大的用户体验(UX)调研支持:史比格市场研究所加入UXPA

As a consulting firm with global experience in the areas of User Experience Consulting (UX) and Usability Engineering (UE), Spiegel Institut with its two locations in China has become an official member of the User Experience Professionals Association (UXPA) China.

史比格市场研究所最新调研发现,数字资产管理 (Digital asset management)市场潜力巨大

The financial and insurance world is in the midst of major changes. The number of digital services offered by banks and insurance companies is steadily increasing, but how do consumers respond to these offers? A recent survey from Spiegel Institut in Mannheim provides insights into the behavior, needs, and desires of consumers when dealing with financial matters on the internet.

史比格市场研究所携手拜腾参与上海汽车圆桌论坛

Human Centered Vehicle Design & Development Process“ is the topic of the international automotive roundtable in Shanghai, March 28. The top issue: human centered design.

年年递进: 针对史比格市场研究所学院课程的市场需求在2018年成倍增长——UX特项培训即将推出

Specific, in-depth expertise in the field of User Experience and Usability Engineering, practical knowledge from the world of consumer research as well as intercultural know-how, all this is covered by Spiegel Institut Academy in its training and seminars. It is an offer that delivers; this can be seen in the number of seminar bookings, which more than doubled in 2018 alone. Seminars on the topics of User Experience (UX) and Usability Engineering (UE) are especially on course for growth.

Spiegel Institut wird „FOCUS BUSINESS TOP Arbeitgeber Mittelstand 2019“史比格市场研究所被FOCUS评为2018杰出中型企业雇主

In this year’s ranking of best employers among the top SMEs, Spiegel Institut was assessed as highly recommended based on the evaluation by Focus Business and kununu in the area of consulting, agency, research & development. 

史比格市场研究所同英戈施塔特应用技术大学成功承办第二届英戈施塔特世界可用性日(World Usability Day)大会

The large number of visitors confirms the success of this year’s World Usability Day (WUD) in Ingolstadt. After the valuable experience in 2017 and the renewed success of this year’s event, the joint organizers Spiegel Institut and the Department of User Experience Design at the Technical University of Ingolstadt have decided to turn the World Usability Day into an annual fixture in Ingolstadt.

世界可用性日(World Usability Day)第二次在英戈尔施塔特举办

After the WUD is before the WUD, and thus it is now time for this year’s event on November 8: Spiegel Institut and the Department for User Experience Design of the Technical University of Ingolstadt extend an invitation to this second meeting of UX experts.

史比格市场研究所通过汽车行业信息安全评估TISAX-Trusted Information Security Assessment Exchange认证

After working with TISAX to create a joint testing and exchange mechanism for information security in the automotive industry just last year, the Spiegel Institut sites in Mannheim, Ingolstadt, and Munich were assessed according to the demanding certification requirements, receiving high marks: Spiegel Institut has received TISAX certification for the handling and processing of information/prototypes with very high security requirements.