Spiegel Institut is a “FOCUS BUSINESS TOP SME Employer 2019”

30. November 2018
In this year’s ranking of best employers among the top SMEs, Spiegel Institut was assessed as highly recommended based on the evaluation by Focus Business and kununu in the area of consulting, agency, research & development.

A repeat success: The second World Usability Day in Ingolstadt, Germany organized by Spiegel Institut and the Technical University of Ingolstadt

19. November 2018
The large number of visitors confirms the success of this year’s World Usability Day (WUD) in Ingolstadt. After the valuable experience in 2017 and the renewed success of this year’s event, the joint organizers Spiegel Institut and the Department of User Experience Design at the Technical University of Ingolstadt have decided to turn the World Usability Day into an annual fixture in Ingolstadt.

World Usability Day to be held for the second time

06. November 2018
After the WUD is before the WUD, and thus it is now time for this year’s event on November 8: Spiegel Institut and the Department for User Experience Design of the Technical University of Ingolstadt extend an invitation to this second meeting of UX experts.

Spiegel Institut is given TISAX Certification: ENX Association confirms compliance for information security according to VDA ISA requirements

06. September 2018
After working with TISAX to create a joint testing and exchange mechanism for information security in the automotive industry just last year, the Spiegel Institut sites in Mannheim, Ingolstadt, and Munich were assessed according to the demanding certification requirements, receiving high marks: Spiegel Institut has received TISAX certification for the handling and processing of information/prototypes with very high security requirements.

Level of quality confirmed for the 10th year running: Spiegel Institut once again certified by TÜV

24. July 2018
After a new quality management standard was implemented last year, Spiegel Institut has again been granted certification according to ISO 9001:2015 in 2018. Since 2009, Spiegel Institut has been audited by TÜV Süd and has received good marks each time.​​​​​​​

The new website of Spiegel Institut is now online

03. July 2018
There’s something new on the world wide web: The completely revised web presence of Spiegel Institut is finished. From today, anyone who accesses will find completely new content as well as time-tested topics in an updated user-optimized format.

Spiegel Institut offers a new seminar on consumer research in China

08. May 2018
Spiegel Institut Academy has expanded its seminar offer: In the new seminar “Understanding China’s Culture: Consumer research in the land of the red dragon”, participants gain insights into the Chinese market, its consumers, and the possibilities of market research in one of the largest markets in the world.

Future Mobility for China: Spiegel Institut shows its expertise in China when it comes to e-mobility and autonomous driving

18. April 2018
At the Automotive Roundtable “Future Mobility for China”, in Beijing on April 17, 2018, Yuwei Jin, Director of Asia-Pacific at Spiegel Institut in Beijing and Shanghai will speak on the subject of “E-mobility and autonomous driving - a user experience perspective”.

Spiegel Institut supports socially disadvantaged children in Mannheim

08. March 2018
Since 2017, the institute has actively worked with “Aufwind”, a social institution for parents and children, to combat child poverty in Mannheim. The institute not only provides financial support but also assists in creative change. Working with two Mannheim artists, it organized a creative day for children at the institution. It therefore succeeded in the truest sense of the word to help children “ascend”, a play on the institution’s name in German, in their everyday lives.

The successful completion of the research project on social- and emotion-sensitive assistance systems

20. February 2018
Our daily lives present us with a range of sensors that enables us to access a world of technology with increasing levels of comfort. However, how can information from sensors be integrated to optimize technical assistance systems in vehicles, for example, in order to adaptively respond to the driver’s emotional states or social interaction?

planning&analysis (6/2017): Jin Jlussi with anecdotes from international field work

07. December 2017
International market research poses challenges. Cultural peculiarities need to be recognized and taken into account at all research stages. This also applies to recruiting participants. Jin Jlussi from Spiegel Institut Mannheim points out where pitfalls may lurk.

A complete success: The first World Usability Day in Ingolstadt, Germany organized by Spiegel Institut and the Technical University of Ingolstadt

17. November 2017
The first World Usability Day (WUD) in Ingolstadt was a success, and with the idea that “after the WUD is before the WUD” in, plans for the next event to be held in 2018 are already in the starting blocks according to two organisers Spiegel Institut and the Department of User Experience Design at the Technical University of Ingolstadt.

An invitation to see UX in research & practice: Spiegel Institut and the Technical University of Ingolstadt organize the first World Usability Day in Ingolstadt, Germany

08. November 2017
The day has come: On November 9, 2017, Spiegel Institut and the Department for User Experience Design of the Technical University of Ingolstadt extend an invitation to the first World Usability Day. The annual global event series is being held for the 13th time, and this year’s motto is “Inclusion through user experience”.

Virtual reality, workshops & ice cream cones: Spiegel Institut at Research & Results 2017

25. October 2017
Under the motto “Meet the Future of Market Research”, the world’s leading trade fair for market research “Research & Results” is taking place in Munich from October 25-26, 2017. Spiegel Institut is once again on hand at the international conference for trends and innovations in market research with an offer worth seeing.

Spiegel Institut at “Man and Machine 2017”

05. September 2017
User experience consulting and usability research of technical devices make up the core of Spiegel Institut’s daily work, and as a silver sponsor of German UPA it goes without saying that this institute will attend this year's conference “Man and Machine” in Regensburg.

Quality at the highest level: Spiegel Institut once again certified by TÜV

28. June 2017
Spiegel Institut has been assessed by TÜV each year since 2009. This year was the first time the assessment was based on the new ISO 9001:2015 standard. The new DIN standard adopts a process-oriented approach and allows for a higher level of effectiveness in the quality management system.

Spiegel Institut: The team for consumer research and user experience consulting is growing.

11. April 2017
In their daily work, researchers and consultants at Spiegel Institut around the world are placing the focus on the user and tracing the experience of the experience.

Student survey: How is Mannheim perceived?

17. January 2017
Nearly 1,700 students from the various universities in the city were so interested by this question that they decided to participate in the biannual survey organized by the City of Mannheim in cooperation with Spiegel Institut.  

Experience in the area of electric mobility in China: A talk by Franziska Paßon at the Gießen-Friedberg Chamber of Industry and Commerce

16. June 2016
How do Chinese consumers experience electric mobility in their country? What are the drivers and barriers when buying an electric car in China?

Spiegel Institut Akademie: User Experience im Fokus

03. May 2016
For over nine years, Spiegel Institut has offered expert knowledge at its own academy. The time had come to expand the academy’s offer to include the topic of user experience and give the entire academy appearance a new look.

Dirk Obermeier’s book “Marktforschung zwischen den Welten” presented on

11. April 2016
Globalization implies that marketing and market research activities quite naturally take place at a global level. It often happens that a parent company in one country contracts and manages its research activities from a central location, usually with the desire of having comparable data collected in the various markets.

2015 was also a successful year for personnel: Spiegel Institut has thirty new staff members

16. February 2016
In 2015, Spiegel Institut welcomed 30 colleagues to its headquarters in Mannheim and offices in Ingolstadt and Beijing.