Can market-customized car features disrupt the market order?

"This brand understands the needs of Chinese people" is the most frequently mentioned purchase trigger from buyer studies in China. However, what users often desire is violating traffic regulations. Do car manufacturers - striving to meet consumer needs – find themselves in a “sort-of Prisoners’ Dilemma”?

Growing up in a shopping mall – entertainment offers for children in Chinese shopping malls

When conducting user lifestyle studies, Chinese parents normally have a standard answer when describing their weekend activities: taking their child to the shopping mall for a day of learning and entertainment. Let’s explore the offerings in shopping malls and why they are preferred by the Chinese parents and children.

What do Chinese consumers expect from an auto show?

Although I've never attended an auto show in China, I've read media reports about them.

What do Chinese homes look like from the inside? A remote visit. (4)

We have reached the last room of our remote home visit tour: the bathroom. Here we will focus on the different needs of Chinese people considering this room.

How do Chinese homes look like from the inside? A remote visit. (3)

In the previous remote visit, we talked about the living room and balcony, as well as the kitchen and dining room in Chinese homes. The kitchen and dining room in China look different compared to Western ones, while the living room can look quite similar.

How do Chinese homes look like from the inside? A remote visit. (2)

We know from various studies that the kitchen is the center of the house in the Western world. In China, however, the kitchen is a functional area, as only the cooking process takes place there.

How do Chinese homes look like from the inside? A remote visit. (1)

One of our customized research methods is EthnObserve® which is an in-home visit/interview together with a videographer. Have you ever seen a typical Chinese home? In the next few weeks, we will take you on a remote tour through Chinese private homes.

Driving an EV in winter? Do the battery swap before it freezes up!

In this article, we will explain why some EV drivers in China do not have the possibility to install a charging pillar at home and how driving an EV in winter might become a problem for them.

The hierarchical mindset in East-Asia and how it impacts the dynamic in focus groups

When we recruit participants for focus groups, our clients sometimes asked for a certain criterion within each group: A good mix of ages. Sometimes, this will negatively impact the group dynamic in Asian countries.

Touchpoints for the (Chinese) consumer - the more, the better?

Being more present at different touchpoints on the customer journey brings more exposure, awareness, and maybe more customers. But does it apply in China? Check out this article.

Are the modern features in cars really what the (Chinese) consumers want?

The negative news on Chinese social media about EVs lead to a philosophical reflection on the topic of “user’s need for autonomy and the development of EVs”.

Driving a Modern Electric Vehicle in China? Not in Summer.

Driving during the day has become a nightmare for EV owners with an all-glass roof in China this summer. Read here why it's a real problem.

Luxury camping in China

If you ask what kind of hobbies a middle-class city family or GenZs in China now have, they might all tell you one thing: “Glamping”. Also known as “Glamorous Camping”.

The meaning of the job and myself as a consumer researcher

We spent more than 8 hours at work every day. Have you ever asked yourself what the purpose or meaning of your job is? One of our colleagues, a consumer researcher, has given it some thought.

Does an intuitive system really exist?

There is ONE question that we talk about all the time at work: is this system intuitive to use for the user? In this article we try to find out.