Publications

A New Purchase Channel for Chinese Consumers

20. February 2020
While teleshopping channels are well known in Germany, shopping goes one step further in China via personal live-streams. Find out more about a new level of shopping.

Chinese Children and their Robot Toys

18. February 2020
Robots for children are more in demand in China than ever. The main customers of this kind of robot are modern young parents with children under 6 years old. Find out more about the features and the purpose of the product.

Christmas and New Year`s Eve in China

15. January 2020
It may surprise you, but nowadays Christmas is also celebrated in China. Although New Year's Eve is celebrated all over the world, there are quite some differences between German and Chinese customs. In our new article we clarifiy what Christmas and New Year is about in China.

Medical insurance in China? Insured but not for sure…

02. August 2019
Last year, the movie “Dying to survive” turned out to be the box office smash hit and led to a huge discussion about the medical insurance system in China. It was a story about how a Chinese leukemia patient smuggled cheaper cancer treatment medicine from India.

Level of quality once again confirmed in 2019: Spiegel Institut has been certified by TÜV for the 11th time

19. June 2019
The result of this year’s successful audit confirms the level of quality at all Spiegel Institut sites for the 11th time in a row. The TÜV audit according to the ISO 9001:2015 standard has been carried out annually since 2009. With this certification, Spiegel Institut is able to offer its customers the peace of mind that it continuously upholds proven quality standards.

“In Car WeChat” is coming

27. May 2019
WeChat, the most popular and most used super APP in China, is now about to launch an extended product: “In Car WeChat” APP for car system this year. Here is the newest information about it.

Entertainment on the smart phone

27. May 2019
We will publish an article about China every month introducing what’s going on in the rapidly developing country, written by our Chinese college Yue Liu who has been living in Germany for 5 years, illustrating the intercultural difference between Germany and China. Today’s topic is about popular APPs in China.

Spiegel Institut establishes Center of Excellence for User Experience (UX) in China: Effective immediately: Spiegel Institut is a member of UXPA China

18. April 2019
As a consulting firm with global experience in the areas of User Experience Consulting (UX) and Usability Engineering (UE), Spiegel Institut with its two locations in China has become an official member of the User Experience Professionals Association (UXPA) China.

Current study from Spiegel Institut shows solid opportunities for digital asset management

28. March 2019
The financial and insurance world is in the midst of major changes. The number of digital services offered by banks and insurance companies is steadily increasing, but how do consumers respond to these offers? A recent survey from Spiegel Institut in Mannheim provides insights into the behavior, needs, and desires of consumers when dealing with financial matters on the internet.

Byton & Spiegel Institut at the Automotive Roundtable in Shanghai

19. March 2019
Human Centered Vehicle Design & Development Process“ is the topic of the international automotive roundtable in Shanghai, March 28. The top issue: human centered design.

Spiegel Institut Academy remains on course for growth

18. February 2019
Specific, in-depth expertise in the field of User Experience and Usability Engineering, practical knowledge from the world of consumer research as well as intercultural know-how, all this is covered by Spiegel Institut Academy in its training and seminars. It is an offer that delivers; this can be seen in the number of seminar bookings, which more than doubled in 2018 alone. Seminars on the topics of User Experience (UX) and Usability Engineering (UE) are especially on course for growth.

Spiegel Institut is a “FOCUS BUSINESS TOP SME Employer 2019”

30. November 2018
In this year’s ranking of best employers among the top SMEs, Spiegel Institut was assessed as highly recommended based on the evaluation by Focus Business and kununu in the area of consulting, agency, research & development.

A repeat success: The second World Usability Day in Ingolstadt, Germany organized by Spiegel Institut and the Technical University of Ingolstadt

19. November 2018
The large number of visitors confirms the success of this year’s World Usability Day (WUD) in Ingolstadt. After the valuable experience in 2017 and the renewed success of this year’s event, the joint organizers Spiegel Institut and the Department of User Experience Design at the Technical University of Ingolstadt have decided to turn the World Usability Day into an annual fixture in Ingolstadt.

World Usability Day to be held for the second time

06. November 2018
After the WUD is before the WUD, and thus it is now time for this year’s event on November 8: Spiegel Institut and the Department for User Experience Design of the Technical University of Ingolstadt extend an invitation to this second meeting of UX experts.

Spiegel Institut is given TISAX Certification: ENX Association confirms compliance for information security according to VDA ISA requirements

06. September 2018
After working with TISAX to create a joint testing and exchange mechanism for information security in the automotive industry just last year, the Spiegel Institut sites in Mannheim, Ingolstadt, and Munich were assessed according to the demanding certification requirements, receiving high marks: Spiegel Institut has received TISAX certification for the handling and processing of information/prototypes with very high security requirements.