Spiegel Institut supports you in any questions regarding preference and acceptance:

  • Which parts of my concept should I continue developing and which parts do I have to change?
  • How is the acceptance of my product?
  • Which added value of my product does the client especially notice?

Our Methods

Moderated discussion forum

Moderated discussion forum

  • Closed platform for a certain user group.
  • Open contributions: management and enrichment by the project leader.

 

Telephone interview

Telephone interview

  • Interview with the participants about concept ideas with the option of screen sharing.
  • Possibility to explore backgrounds and to care individually for each participant.

 

Online focus group

Online focus group

  • Synchronized questioning of a group to use group dynamics and creative processes.
  • Enrichment and inspiration through screen sharing.

 

Web-survey

Web-survey

  • Evaluation of concepts regarding acceptance, comprehensibility and preference
  • Wide range of survey methods and question types

Contact person

Jochen Fischer
Jochen Fischer
Senior Director
+49 621-72844-115