Our Purpose: Empower companies to make user-centered products for people!
- We are convinced: Good products can only be created if they meet the real needs of future users.
- We efficiently collect user needs and analyze user behavior; these data are made available to development departments enabling them to create convincing solutions.
- We support stakeholders and decision-makers to convince others with these findings in order to create user-centered products.
- We feel responsible to enable our customers to offer successful “products for people” over a long period of time.
Spiegel Institut is a research and consulting institute for consumer research and user experience consulting. Founded in 1950 by Dr. Bernt Spiegel as the first market psychology institute in Germany, it currently operates offices in Mannheim, Ingolstadt, Stuttgart, Hamburg, Munich, Beijing and Shanghai, where Spiegel Institut offers services to its prestigious clients across the globe.
The majority of our clients are global players, and our work focuses on international markets and services. We conduct our studies at our own test studio in Mannheim. Our team of approximately 228 employees helps to create customized products and services in all phases of product development with expertise, commitment and enthusiasm.
We regularly undergo audits to review and improve our processes and standards. Both the TÜV certification according to ISO 9001:2015 as well as the TISAX certification confirm Spiegel Institut’s highest level of quality and security. For more information, click here.