Our Purpose: Empower companies to make user-centered products for people!

  • We are convinced: Good products can only be created if they meet the real needs of future users.
  • We efficiently collect user needs and analyze user behavior; these data are made available to development departments enabling them to create convincing solutions.
  • We support stakeholders and decision-makers to convince others with these findings in order to create user-centered products.
  • We feel responsible to enable our customers to offer successful “products for people” over a long period of time.

Spiegel Institut is a research and consulting institute for consumer research and user experience consulting. Founded in 1950 by Dr. Bernt Spiegel as the first market psychology institute in Germany, it currently operates offices in Mannheim, Ingolstadt, Stuttgart, Hamburg, Munich, Beijing and Shanghai, where Spiegel Institut offers services to its prestigious clients across the globe.

The majority of our clients are global players, and our work focuses on international markets and services. We conduct our studies at our own test studio in Mannheim. Our team of approximately 228 employees helps to create customized products and services in all phases of product development with expertise, commitment and enthusiasm.  

We regularly undergo audits to review and improve our processes and standards. Both the TÜV certification according to ISO 9001:2015 as well as the TISAX certification confirm Spiegel Institut’s highest level of quality and security. For more information, click here.

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Years of experience
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Comitted employees in September 2022 (including 10 % working students and interns)
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Projects since our founding
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Apples polished off per year

Where you can find us

Spiegel Institut Standort Mannheim
Spiegel Institut Mannheim GmbH
Eastsite VI
Hermsheimer Str. 5
68163 Mannheim
Spiegel Institut Standort Ingolstadt
Office Ingolstadt
Marie-Curie-Straße 22
85055 Ingolstadt
Spiegel Institut Standort Muenchen
Office Munich
Design Offices Highlight Towers
Mies-van-der-Rohe-Straße 6
80807 Munich
Standort Stuttgart
Design Offices Eberhardhöfe
Eberhardstraße 65
70173 Stuttgart
Spiegel Institut Standort Hamburg
Office Hamburg
Margaretenstraße 39
20357 Hamburg
Office Braunschweig
Friedrich-Wilhelm-Straße 2
38100 Braunschweig
Office Shanghai
Office Shanghai
Rm 230 Kr Space, Bldg1, Youyou Century Plaza
428 South Yanggao Road
Pudong District, Shanghai 200127

Spiegel Institut Standort Beijing, China
Office Beijing
Air China Century Building
40 Xiaoyun Road
Chaoyang District, Beijing 100027