Who we are

Spiegel Institut is a research and consulting institute for consumer research and user experience consulting. Founded in 1950 by Dr. Bernt Spiegel as the first market psychology institute in Germany, it currently operates offices in Mannheim, Ingolstadt, Stuttgart, Hamburg, Munich, Beijing and Shanghai, where Spiegel Institut offers services to its prestigious clients across the globe.

We add a user and consumer perspective to the process of developing products and services, thereby actively helping our clients to become successful. The majority of our clients are global players, and our work focuses on international markets and services. We conduct our studies at our own test studio in Mannheim.

Our team of approximately 120 employees helps to create customized products and services in all phases of product development with expertise, commitment and enthusiasm.  

We regularly undergo audits to review and improve our processes and standards. Both the TÜV certification according to ISO 9001:2015 as well as the TISAX certification confirm Spiegel Institut’s highest level of quality and security. For more information, click here.

Icon, Medallie
67
Years of experience
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120
Comitted employees
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74
Customers
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5065
Projects since our founding
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795
Apples polished off per year

Where you can find us

Spiegel Institut Standort Hamburg
Spiegel Institut Mannheim
GmbH & Co. KG
Project Office Hamburg
Bernstorffstraße 118
D-22767 Hamburg
Spiegel Institut Standort Stuttgart, Heimsheim
Spiegel Institut Stuttgart GmbH
Alemannenstr. 21
D-71296 Heimsheim
Spiegel Institut Standort Ingolstadt
Spiegel Institut Ingolstadt GmbH
Marie-Curie-Straße 22
D-85055 Ingolstadt
Spiegel Institut Standort Mannheim
Spiegel Institut Mannheim
GmbH & Co. KG
Eastsite VI
Hermsheimer Str. 5
D-68163 Mannheim
Spiegel Institut Standort Muenchen
Spiegel Institut Mannheim
GmbH & Co. KG
Project Office Munich
Design Offices Highlight Towers
Mies-van-der-Rohe-Straße 6
D-80807 Munich
Spiegel Institut Standort Shanghai, China
Spiegel Institut Shanghai Co., Ltd.
2/F Building 2, Century Metropolis
1229 Century Avenue
Pudong District, 200122 Shanghai
Spiegel Institut Standort Beijing, China
Spiegel Institut Shanghai Co., Ltd.
Office Beijing
4. Floor, Buluofangzhou
39. Maizidian Street
Chaoyang District, Beijing, 100004