Spiegel Institut is a research and consulting institute for consumer research and user experience consulting. Founded in 1950 by Dr. Bernt Spiegel as the first market psychology institute in Germany, it currently operates offices in Mannheim, Ingolstadt, Stuttgart, Hamburg, Munich, Beijing and Shanghai, where Spiegel Institut offers services to its prestigious clients across the globe.
We add a user and consumer perspective to the process of developing products and services, thereby actively helping our clients to become successful. The majority of our clients are global players, and our work focuses on international markets and services. We conduct our studies at our own test studio in Mannheim.
Our team of approximately 120 employees helps to create customized products and services in all phases of product development with expertise, commitment and enthusiasm.
We meet all requirements of the quality management standard ISO 9001:2015.