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Spiegel Institut supports you in any questions about consumer research:
- How willing are my customers to buy and recommend my products?
- How do my customers perceive my brand and products?
- Which characteristics have influence on this percipience?
Our Methods
Remote individual interview
- Telephone interview with video call.
- Personal atmosphere with perception of gestures and facial expression.
- Sharing of visual stimulus material.
Online ethnography
- Remote interview via smartphone.
- Digital transfer of visual impressions of the world of experience.
- Self-recording of usage frequency and habits and repetitive operating usage situations.
Telephone interview
- Interview with the participants about concept ideas with the option of screen sharing.
- Possibility to explore backgrounds and to care individually for each participant.
Online focus group
- Synchronized questioning of a group to use group dynamics and creative processes.
- Enrichment and inspiration through screen sharing.
Web-survey
- Evaluation of concepts regarding acceptance, comprehensibility and preference
- Wide range of survey methods and question types
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