Spiegel Institut supports you in any questions about consumer research:

  • How willing are my customers to buy and recommend my products?
  • How do my customers perceive my brand and products?
  • Which characteristics have influence on this percipience?

Our Methods

Remote individual interview

Remote individual interview

  • Telephone interview with video call.
  • Personal atmosphere with perception of gestures and facial expression.
  • Sharing of visual stimulus material.
Online ethnography

Online ethnography

  • Remote interview via smartphone.
  • Digital transfer of visual impressions of the world of experience.
  • Self-recording of usage frequency and habits and repetitive operating usage situations.
Telephone interview

Telephone interview

  • Interview with the participants about concept ideas with the option of screen sharing.
  • Possibility to explore backgrounds and to care individually for each participant.

 

Online focus group

Online focus group

  • Synchronized questioning of a group to use group dynamics and creative processes.
  • Enrichment and inspiration through screen sharing.

 

Web-survey

Web-survey

  • Evaluation of concepts regarding acceptance, comprehensibility and preference
  • Wide range of survey methods and question types

Contact person

Anna Lewandowski
Anna Lewandowski
Senior Director
+49 621-72844-193