A complete success: The first World Usability Day in Ingolstadt, Germany organized by Spiegel Institut and the Technical University of Ingolstadt

17. November 2017
The first World Usability Day (WUD) in Ingolstadt was a success, and with the idea that “after the WUD is before the WUD” in, plans for the next event to be held in 2018 are already in the starting blocks according to two organisers Spiegel Institut and the Department of User Experience Design at the Technical University of Ingolstadt.

An invitation to see UX in research & practice: Spiegel Institut and the Technical University of Ingolstadt organize the first World Usability Day in Ingolstadt, Germany

08. November 2017
The day has come: On November 9, 2017, Spiegel Institut and the Department for User Experience Design of the Technical University of Ingolstadt extend an invitation to the first World Usability Day. The annual global event series is being held for the 13th time, and this year’s motto is “Inclusion through user experience”.

Virtual reality, workshops & ice cream cones: Spiegel Institut at Research & Results 2017

25. October 2017
Under the motto “Meet the Future of Market Research”, the world’s leading trade fair for market research “Research & Results” is taking place in Munich from October 25-26, 2017. Spiegel Institut is once again on hand at the international conference for trends and innovations in market research with an offer worth seeing.

Spiegel Institut at “Man and Machine 2017”

05. September 2017
User experience consulting and usability research of technical devices make up the core of Spiegel Institut’s daily work, and as a silver sponsor of German UPA it goes without saying that this institute will attend this year's conference “Man and Machine” in Regensburg.

Quality at the highest level: Spiegel Institut once again certified by TÜV

28. June 2017
Spiegel Institut has been assessed by TÜV each year since 2009. This year was the first time the assessment was based on the new ISO 9001:2015 standard. The new DIN standard adopts a process-oriented approach and allows for a higher level of effectiveness in the quality management system.

Spiegel Institut: The team for consumer research and user experience consulting is growing.

11. April 2017
In their daily work, researchers and consultants at Spiegel Institut around the world are placing the focus on the user and tracing the experience of the experience.

Student survey: How is Mannheim perceived?

17. January 2017
Nearly 1,700 students from the various universities in the city were so interested by this question that they decided to participate in the biannual survey organized by the City of Mannheim in cooperation with Spiegel Institut.  

Experience in the area of electric mobility in China: A talk by Franziska Paßon at the Gießen-Friedberg Chamber of Industry and Commerce

16. June 2016
How do Chinese consumers experience electric mobility in their country? What are the drivers and barriers when buying an electric car in China?

Spiegel Institut Akademie: User Experience im Fokus

03. May 2016
For over nine years, Spiegel Institut has offered expert knowledge at its own academy. The time had come to expand the academy’s offer to include the topic of user experience and give the entire academy appearance a new look.

Dirk Obermeier’s book “Marktforschung zwischen den Welten” presented on

11. April 2016
Globalization implies that marketing and market research activities quite naturally take place at a global level. It often happens that a parent company in one country contracts and manages its research activities from a central location, usually with the desire of having comparable data collected in the various markets.

2015 was also a successful year for personnel: Spiegel Institut has thirty new staff members

16. February 2016
In 2015, Spiegel Institut welcomed 30 colleagues to its headquarters in Mannheim and offices in Ingolstadt and Beijing.