规划与分析（6/2017）：全球市场研究现场运作中的轶事

International market research poses challenges. Cultural peculiarities need to be recognized and taken into account at all research stages. This also applies to recruiting participants. Jin Jlussi from Spiegel Institut Mannheim points out where pitfalls may lurk.

圆满成功：由史比格研究所与英戈施塔特应用技术大学成功举办的首届“世界可用性日”。

The first World Usability Day (WUD) in Ingolstadt was a success, and with the idea that “after the WUD is before the WUD” in, plans for the next event to be held in 2018 are already in the starting blocks according to two organisers Spiegel Institut and the Department of User Experience Design at the Technical University of Ingolstadt.

用户体验方法-课本与实践的碰撞：史比格研究所与英戈施塔特应用技术大学共同举办的首届“世界可用性日”。

The day has come: On November 9, 2017, Spiegel Institut and the Department for User Experience Design of the Technical University of Ingolstadt extend an invitation to the first World Usability Day. The annual global event series is being held for the 13th time, and this year’s motto is “Inclusion through user experience”.

虚拟现实、座谈会、还有松饼和冰淇淋：史比格研究所参加欧洲最著名的市场研究展会Research & Results 2017

Under the motto “Meet the Future of Market Research”, the world’s leading trade fair for market research “Research & Results” is taking place in Munich from October 25-26, 2017. Spiegel Institut is once again on hand at the international conference for trends and innovations in market research with an offer worth seeing.

史比格研究所参加“2017年人类与电脑”主题大会。

User experience consulting and usability research of technical devices make up the core of Spiegel Institut’s daily work, and as a silver sponsor of German UPA it goes without saying that this institute will attend this year's conference “Man and Machine” in Regensburg.

最高级别的质量保证：史比格研究所再次获得TÜV 质量认证

Spiegel Institut has been assessed by TÜV each year since 2009. This year was the first time the assessment was based on the new ISO 9001:2015 standard. The new DIN standard adopts a process-oriented approach and allows for a higher level of effectiveness in the quality management system.

史比格研究所：扩大消费者研究及用户体验咨询团队的规模

In their daily work, researchers and consultants at Spiegel Institut around the world are placing the focus on the user and tracing the experience of the experience.

大学生问卷调研：您眼中的曼海姆是怎样的？

Nearly 1,700 students from the various universities in the city were so interested by this question that they decided to participate in the biannual survey organized by the City of Mannheim in cooperation with Spiegel Institut.  

有关电动汽车领域在中国的经验：Franziska Paßon在吉森-弗里德伯格工商协会进行演讲

How do Chinese consumers experience electric mobility in their country? What are the drivers and barriers when buying an electric car in China?

史比格研究所学院：聚焦用户体验

For over nine years, Spiegel Institut has offered expert knowledge at its own academy. The time had come to expand the academy’s offer to include the topic of user experience and give the entire academy appearance a new look.

Dirk Obermeier在marktforschung.de官媒发表文章“不同世界中的市场调研”

Globalization implies that marketing and market research activities quite naturally take place at a global level. It often happens that a parent company in one country contracts and manages its research activities from a central location, usually with the desire of having comparable data collected in the various markets.

2015，人才丰收之年：史比格研究所热烈欢迎新加入的30位员工

In 2015, Spiegel Institut welcomed 30 colleagues to its headquarters in Mannheim and offices in Ingolstadt and Beijing.