With RecModul^®, we record vehicle-related data (e.g., speed) in real time while driving by linking our own survey software directly to a vehicle interface. We use the signals sent from the vehicle to establish a connection between survey content and predefined events (such as, reaching a certain speed). This allows for data to be collected directly after experiencing an event rather than the usual practice of keeping a logbook or holding post-hoc interviews.

Our expert reviews provide you with a fresh external viewpoint to give your development new ideas. Your product/service or even a previous concept is studied based on universal principles of usability and user experience (heuristic evaluation). The results are weighted and suggestions for solutions are presented.

How satisfied are users with your product or service throughout the entire user journey? We study the individual steps of users’ interaction with your product/service. We evaluate how and wherever the user comes into contact with your product and reveal how she experiences it and what her goals are.

Do you want to design user-centered products and services? In our user workshops, which we ideally conduct with expert users, we offer a good way of experiencing how opinions are formed in regard to products/concepts: Needs and requirements come to light, existing concepts can be optimized from a user-perspective, while weaknesses and obstacles can be illustrated. Working in groups allows for ideas to be developed efficiently.

In addition to the challenge of analyzing complex data, it is equally important to prepare these in a way that is adequate for the recipients. We use the power of visualization as we want the findings to be useful and lead to feasible measures for implementation. This is even easier if the large amounts of information are appropriately displayed graphically.

We developed the DriveTrack^® method in order to collect representative statements on customers’ real driving behavior, e.g., in a specific car model, using random samples and data loggers. This allows the relatively expensive measuring procedure to be implemented even for smaller budgets.