In this article, we will explain why some EV drivers in China do not have the possibility to install a charging pillar at home and how driving an EV in winter might become a problem for them.

When we recruit participants for focus groups, our clients sometimes asked for a certain criterion within each group: A good mix of ages. Sometimes, this will negatively impact the group dynamic in Asian countries.

Being more present at different touchpoints on the customer journey brings more exposure, awareness, and maybe more customers. But does it apply in China? Check out this article.

The negative news on Chinese social media about EVs lead to a philosophical reflection on the topic of “user’s need for autonomy and the development of EVs”.

Driving during the day has become a nightmare for EV owners with an all-glass roof in China this summer. Read here why it's a real problem.

If you ask what kind of hobbies a middle-class city family or GenZs in China now have, they might all tell you one thing: “Glamping”. Also known as “Glamorous Camping”.

We spent more than 8 hours at work every day. Have you ever asked yourself what the purpose or meaning of your job is? One of our colleagues, a consumer researcher, has given it some thought.

There is ONE question that we talk about all the time at work: is this system intuitive to use for the user? In this article we try to find out.

A blind box is a box with opaque packaging, hiding the product inside. The idea of blind boxes is highly welcomed by GenZ as overconsumption and materialism don’t satisfy them anymore and they start to seek for emotional stimulation and excitement.

We often test smart systems for different manufacturers. Depending on the area and product, consumers may enjoy or complain about the integrated smart assistant. In the following text we elaborate on different areas where smart assistants are used and consumers opinions on those smart assistants.