| Spiegel Institut

A Deep Dive into Chinese Apps and HMIs – Navigation Apps: Gaode Map App, Baidu Map App and Google Map App compared (2)

Chinese consumers are immersed in a unique ecosystem of apps and HMI (Human-Machine Interface) systems. This shapes their perspectives and usage habits.

In this article series, we will take a deep dive into various popular Chinese apps and HMIs, such as Gaode Map, Baidu Map, and modern car HMI systems. We will analyze these systems from UI and UX perspectives, while also providing cultural background and insights.

Read more about A Deep Dive into Chinese Apps and HMIs – Navigation Apps: Gaode Map App, Baidu Map App and Google Map App compared (2)

A Deep Dive into Chinese Apps and HMIs – Navigation Apps: Gaode Map App, Baidu Map App and Google Map App compared (1)

Chinese consumers are immersed in a unique ecosystem of apps and HMI (Human-Machine Interface) systems. This shapes their perspectives and usage habits.

In our upcoming article series, we will take a deep dive into various popular Chinese apps and HMIs, such as Gaode Map, Baidu Map, and modern car HMI systems. We will analyze these systems from UI and UX perspectives, while also providing cultural background and insights.

Read more about A Deep Dive into Chinese Apps and HMIs – Navigation Apps: Gaode Map App, Baidu Map App and Google Map App compared (1)

When Are User Experience and User Research Not Important?

Story 1: UX Is Not a Priority?

Our company recently submitted a proposal on how to improve the User Experience (UX) of a specific product. However, at the beginning of the year, the client informed us that the management does not currently see UX improvement as a top priority, and therefore, no budget was approved.

This statement made me reflect: When is UX research truly not important?

Read more about When Are User Experience and User Research Not Important?

What do Chinese homes look like from the inside? A remote visit. (4)

We have reached the last room of our remote home visit tour: the bathroom. Here we will focus on the different needs of Chinese people considering this room.

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How do Chinese homes look like from the inside? A remote visit. (3)

In the previous remote visit, we talked about the living room and balcony, as well as the kitchen and dining room in Chinese homes. The kitchen and dining room in China look different compared to Western ones, while the living room can look quite similar.

Read more about How do Chinese homes look like from the inside? A remote visit. (3)

How do Chinese homes look like from the inside? A remote visit. (2)

We know from various studies that the kitchen is the center of the house in the Western world. In China, however, the kitchen is a functional area, as only the cooking process takes place there.

Read more about How do Chinese homes look like from the inside? A remote visit. (2)

How do Chinese homes look like from the inside? A remote visit. (1)

One of our customized research methods is EthnObserve® which is an in-home visit/interview together with a videographer. Have you ever seen a typical Chinese home? In the next few weeks, we will take you on a remote tour through Chinese private homes.

Read more about How do Chinese homes look like from the inside? A remote visit. (1)

Driving an EV in winter? Do the battery swap before it freezes up!

In this article, we will explain why some EV drivers in China do not have the possibility to install a charging pillar at home and how driving an EV in winter might become a problem for them.

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The hierarchical mindset in East-Asia and how it impacts the dynamic in focus groups

When we recruit participants for focus groups, our clients sometimes asked for a certain criterion within each group: A good mix of ages. Sometimes, this will negatively impact the group dynamic in Asian countries.

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Touchpoints for the (Chinese) consumer - the more, the better?

Being more present at different touchpoints on the customer journey brings more exposure, awareness, and maybe more customers. But does it apply in China? Check out this article.

Read more about Touchpoints for the (Chinese) consumer - the more, the better?

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