When conducting user lifestyle studies, Chinese parents normally have a standard answer when describing their weekend activities: taking their child to the shopping mall for a day of learning and entertainment. Let’s explore the offerings in shopping malls and why they are preferred by the Chinese parents and children.

Although I've never attended an auto show in China, I've read media reports about them.

I am always amazed by the wealth of technical information about new cars that one can obtain from an auto show until my colleague, who recently visited a car exhibition in China, told me:

 "You don't get this information on-site. Reporters receive the press release directly from the marketing department of the car manufacturers."