Social media analysis
- Incognito observation in the World Wide Web.
- Market research work with uninfluenced, authentic attitudes and opinions.
Contextual telephone interview and remote ethnography
- Qualitative, dynamic video chats e.g. in the household or car via smartphone.
- Sharing of visual impressions possible.
Self-ethnography
- Transfer of qualitative impressions with pictures or videos taken by participants to receive insights into common operating problems.
- Diary studies with inquiries on the smartphone.
- Self-recording of usage frequency and habits and repetitive operating errors.
Remote usability-test
- Usability evaluation of a system through screen sharing.
- Execution of given tasks on a prototype by participants using the method of loud thinking and while being monitored by the project leader.
Web-survey
- Evaluation of concepts regarding acceptance, comprehensibility and preference
- Wide range of survey methods and question types
Online focus group
- Synchronized questioning of a group to use group dynamics and creative processes.
- Enrichment and inspiration through screen sharing.
Telephone interview
- Interview with the participants about concept ideas with the option of screen sharing.
- Possibility to explore backgrounds and to care individually for each participant.
Moderated discussion forum
- Closed platform for a certain user group.
- Open contributions: management and enrichment by the project leader.
History
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Conjoint analysis
Do you want to know how important a particular product feature (e.g., vehicle design) is for consumers when compared to one another (e.g., interior)? Conjoint methods reveal the subjective importance that consumers give to individual product features. We use conjoint analyses in the areas of product development, pricing, and market segmentation.