Mannheim, March 19, 2019 - Human Centered Vehicle Design & Development Process“ is the topic of the international automotive roundtable in Shanghai, March 28. 

Together with Henrik Wenders, Vice President of Marketing at Byton, Yuwei Jin, Senior Director Asia-Pacific and Xiaoling Cordt, UX Consultant at Spiegel Institut, explain how user centered developments in the automotive sector can be made a success. Presenting smart car developer Byton as an example the speakers show innovative ways of design and development processes, where future users are included from scratch on. Using co-creation tools, Spiegel Institut accompanied the product development process at Byton from ideation to product refinement. This way Byton created a product that enthuses users and builds the basis for long lasting successful customer relations.

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Götz Spiegel
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