史比格研究所：扩大消费者研究及用户体验咨询团队的规模

In their daily work, researchers and consultants at Spiegel Institut around the world are placing the focus on the user and tracing the experience of the experience. As there is a growing demand in this sector and the institute’s expertise in user experience consulting is more sought after than ever before, the team has grown in recent months by 15 additional colleagues.  
 

Autonomes Fahren, selbstfahrendes Auto, Haende weg vom Steuer

自动驾驶-何时我们将不再需要亲自驾驶？

Driver assistance systems (DAS) have now arrived on the scene. Even small and compact cars now feature complex, sensor-based systems such as collision avoidance systems. This is a development that will certainly intensify in the next few years. All systems currently offered already have one thing in common: They only offer assistance, while the control and responsibility remain with the driver.
Urban Mobility, Mann faehrt Fahrrad

城市出行-未来的出行方式

What will mobility look like in the future? And what kind of vehicles will be used? Mobility is the epitome of freedom. People are moving more and more, faster and faster, further and further, and their mobility is becoming increasingly spontaneous. This represents a significant challenge to future mobility services. Demographic change in society, urbanization, and the possibilities of digitization are changing individual requirements for mobility. In the future, personal needs must be aligned with those of an individual’s surroundings.
Explodierte Gluehbirne

“趋势与创新”

Society as a whole and each respective target group undergoes constant change, and lifestyles and values will be continuously adjusted or shifted. This is where trend research can help: We determine what are the drivers of these changes and how this is expressed in patterns of lifestyles and consumption.

有关电动汽车领域在中国的经验：Franziska Paßon在吉森-弗里德伯格工商协会进行演讲

How do Chinese consumers experience electric mobility in their country? What are the drivers and barriers when buying an electric car in China? Franziska Paßon answered these and other questions in a talk at the Gießen-Friedberg Chamber of Industry and Commerce.

Dirk Obermeier在marktforschung.de官媒发表文章“不同世界中的市场调研”

Globalization implies that marketing and market research activities quite naturally take place at a global level. It often happens that a parent company in one country contracts and manages its research activities from a central location, usually with the desire of having comparable data collected in the various markets.
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