Presentations of results often do not automatically lead to an increase in acceptance of the study results in the company. Sometimes not even meaningful projects for the company can be drawn from market research studies.

The widespread use of electric vehicles is still in its infancy. For consumers, the high acquisition costs and the current range an electric car can current travel are the top handicaps. However, with regard to growing urbanization in the world, with the emergence of megacities as Sao Paolo, Tokyo, Mumbai, and Shanghai, electric mobility is the future.