Innovation – the key to win the heart of Chinese customers

In the past, there has been an interesting development within the Chinese market. Until recently, Chinese consumers rejected Chinese brands for one simple reason: Products from Chinese brands are often nothing but a copy of brands from abroad, but with worse quality for a cheaper price. However, in the last few years, we notice that Chinese consumers talk more and more about local brands across all industries.

Xiao Hong Shu (Little Red Book) is THE e-commerce cosmetics platform in China

A few years ago, when we asked Chinese participants in our studies which social media platforms they regularly use, we usually received two answers: WeChat and Weibo (similar to Twitter). But as time passes by, we now hear one name more and more often, especially from female participants: Xiao Hong Shu (“little red book”).

Smart Home in China

More and more Chinese consumers are integrating smart home devices into their homes. In the beginning, the early adopters were those young people who would like to try something fancy and new. After they have gathered good experience, they will potentially take a second purchase, but this time for their parents.

Online Education in China: Learning something new everywhere and at any time

There are plenty of online courses in China, including different majors – more precisely: you can find online courses for almost everything. Different platforms are gathering teachers for different majors. Each platform has its own focus like music, painting art, foreign languages, after-school tutorials, etc. So online courses are a real business in China.
Paper Presentation at AMA Winter Academic Conference in San Diego

Paper Presentation at AMA Winter Academic Conference in San Diego

The international AMA Winter Academic Conference took place in San Diego from February 14-16. It is one of the most important marketing conferences in the world. Prof Dr. Marc Kuhn (DHBW), Prof. Dr. Benjamin Österle (DHBW) and Viola Marquardt (Spiegel Institut) presented results of a pan-European Usability Study on charging station infrastructure during the session »Innovating Through Cutting-Edge Technologies«.