Spiegel Institut is a research and consulting institute for consumer research and user experience consulting. Founded in 1950 by Dr. Bernt Spiegel as the first market psychology institute in Germany, it currently operates offices in Mannheim, Ingolstadt, Stuttgart, Hamburg, Munich, Beijing, and Shanghai, where Spiegel Institut offers services to its prestigious clients across the globe.

We add a user and consumer perspective to the process of developing products and services, thereby actively helping our clients to become successful. The majority of our clients are global players, and our work focuses on international markets and services. We conduct our studies at our own test studio in Mannheim.


  • Customer Experience (CX)
  • Concept
  • Product
  • Image and brand
  • Ideation
  • Innovation development
  • Human-centered design
  • UX evaluation
  • Context analysis
  • User requirements
  • Design/interaction design   
  • Control specification 
  • Usability tests
  • Technical documentation
  • UX process consulting
  • Implementation of UX design
  • UX strategy development
  • UX coaching
  • Data science
  • Data mining
  • Exploratory data analysis 
  • Data modelling



A New Purchase Channel for Chinese Consumers

20. February 2020
While teleshopping channels are well known in Germany, shopping goes one step further in China via personal live-streams. Find out more about a new level of shopping.

Chinese Children and their Robot Toys

18. February 2020
Robots for children are more in demand in China than ever. The main customers of this kind of robot are modern young parents with children under 6 years old. Find out more about the features and the purpose of the product.

Christmas and New Year`s Eve in China

15. January 2020
It may surprise you, but nowadays Christmas is also celebrated in China. Although New Year's Eve is celebrated all over the world, there are quite some differences between German and Chinese customs. In our new article we clarifiy what Christmas and New Year is about in China.