Our Purpose: Empower companies to make user-centered products for people!

Spiegel Institut is a research and consulting institute for consumer research and user experience consulting. Founded in 1950 by Dr. Bernt Spiegel as the first market psychology institute in Germany, it currently operates offices in Mannheim, Ingolstadt, Stuttgart, Hamburg, Munich, Beijing, and Shanghai, where Spiegel Institut offers services to its prestigious clients across the globe.

We add a user and consumer perspective to the process of developing products and services, thereby actively helping our clients to become successful. The majority of our clients are global players, and our work focuses on international markets and services. We conduct our studies at our own test studio in Mannheim.

Competences

  • Customer Experience (CX)
  • Concept
  • Product
  • Image and brand
  • Ideation
  • Innovation development
  • Human-centered design
  • UX evaluation
  • Context analysis
  • User requirements
  • Design/interaction design   
  • Control specification 
  • Usability tests
  • Technical documentation
  • UX process consulting
  • Implementation of UX design
  • UX strategy development
  • UX coaching
  • Data science
  • Data mining
  • Exploratory data analysis 
  • Data modelling

Akuelles

The endless desire of being prettier: A booming beauty industry and the body anxiety among Chinese women and men

10. September 2021
Plastic/cosmetic surgery is no longer a rarity these days. It is still mainly women who undergo aesthetic surgery, but the demand from men is increasing. Culturally, there are some differences in which changes to the body are considered. In this article we will take a look at the booming beauty industry in China.

You are what you drive: How are personalities from Audi, BMW, Mercedes-Benz and Porsche perceived? - A comparison between China and Germany - Part 2

15. July 2021
In our first article, we took a closer look at the car brands Audi and BMW and discussed how German and Chinese drivers perceive these cars. Now we will continue with Mercedes-Benz and Porsche and present the different points of view.

You are what you drive: How are personalities from Audi, BMW, Mercedes-Benz and Porsche perceived? - A comparison between China and Germany - Part 1

12. July 2021
Brand perception research studies show a vivid picture of car brands as different persons. And there are clear differences in brand perception in Germany and China. For this article series we use the topic “brand image as a person” to explain the cultural, political, and economic background and further: how the brands got their image in China and Germany.

Aktuelles

The endless desire of being prettier: A booming beauty industry and the body anxiety among Chinese women and men

10. September 2021
Plastic/cosmetic surgery is no longer a rarity these days. It is still mainly women who undergo aesthetic surgery, but the demand from men is increasing. Culturally, there are some differences in which changes to the body are considered. In this article we will take a look at the booming beauty industry in China.

You are what you drive: How are personalities from Audi, BMW, Mercedes-Benz and Porsche perceived? - A comparison between China and Germany - Part 2

15. July 2021
In our first article, we took a closer look at the car brands Audi and BMW and discussed how German and Chinese drivers perceive these cars. Now we will continue with Mercedes-Benz and Porsche and present the different points of view.

You are what you drive: How are personalities from Audi, BMW, Mercedes-Benz and Porsche perceived? - A comparison between China and Germany - Part 1

12. July 2021
Brand perception research studies show a vivid picture of car brands as different persons. And there are clear differences in brand perception in Germany and China. For this article series we use the topic “brand image as a person” to explain the cultural, political, and economic background and further: how the brands got their image in China and Germany.

Referenzen