Deutsch
English
Up- & Download-Section
Contact
|
The Institute
History
People
Jobs
Methods
Machine-Aided Processes
Ethnographic Interviews
Expert Interviews
Face-to-Face Interviews
Focus Groups
Innovation Workshops
Online Interviews
Product Clinics and Product Testing
Telephone Interviews
In-Depth Interviews
Behavioural Observation
International
International Market Research
Partner for Foreign Institutes
Press & Media
About us
Research news
Opinion poll
Subscribe to Trendletter
References
Affiliations
Partnerships
Academy
Brand and
Consumer Research
Brand Management and Images
Advertising Impact
Concept and Product Experience
Consumer Insights
Anthropotechnik and
Usability Research
Idea Generation
Concept Development
Product Optimisation
Usability Consultancy
Technical Documentation
Information Development
Methodological Knowledge
Understanding the Target Audience
What does an Espresso have to do with Spiegel Institut? Click here to find out
more …
News
New Segmentation Approach based on our Product Experience Model
Spiegel Institut Mannheim has developed a new consumer typology for market segmentation based on an innovative approach. The basis for this...
more...
References
Tags
brand management
Consumer Insights
E-Mobilität
Elektromobilität
International
Interviews
market research
Marktforschung
Marktforschung online
Marktpsychologie
Methods
Neuroversum
product experience
Produktentwicklung
Technische Dokumentation
Usability
Usabilityforschung
Werbewirkung
more tags
© 2012 Spiegel Institut Mannheim
Imprint
Deutsch
English
