Spiegel Institut is a research and consulting institute for consumer research and user experience consulting. Founded in 1950 by Dr. Bernt Spiegel as the first market psychology institute in Germany, it currently operates offices in Mannheim, Ingolstadt, Stuttgart, Hamburg, Munich, Beijing, and Shanghai, where Spiegel Institut offers services to its prestigious clients across the globe.

We add a user and consumer perspective to the process of developing products and services, thereby actively helping our clients to become successful. The majority of our clients are global players, and our work focuses on international markets and services. We conduct our studies at our own test studio in Mannheim.


Consumer Research

  • Customer Experience (CX)
  • Concept
  • Product
  • Image and brand

User Experience Consulting

  • Ideation
  • Innovation development
  • Human-centered design
  • UX evaluation

Usability Engineering

  • Context analysis
  • User requirements
  • Design/interaction design   
  • Control specification 
  • Usability tests
  • Technical documentation

User Experience Empowerment

  • UX process consulting
  • Implementation of UX design
  • UX strategy development
  • UX coaching

Data Consulting

  • Data science
  • Data mining
  • Exploratory data analysis 
  • Data modelling



Level of quality once again confirmed in 2019: Spiegel Institut has been certified by TÜV for the 11th time

19. June 2019
The result of this year’s successful audit confirms the level of quality at all Spiegel Institut sites for the 11th time in a row. The TÜV audit according to the ISO 9001:2015 standard has been carried out annually since 2009. With this certification, Spiegel Institut is able to offer its customers the peace of mind that it continuously upholds proven quality standards.

“In Car WeChat” is coming

27. May 2019
WeChat, the most popular and most used super APP in China, is now about to launch an extended product: “In Car WeChat” APP for car system this year. Here is the newest information about it.

Entertainment on the smart phone

27. May 2019
We will publish an article about China every month introducing what’s going on in the rapidly developing country, written by our Chinese college Yue Liu who has been living in Germany for 5 years, illustrating the intercultural difference between Germany and China. Today’s topic is about popular APPs in China.