Spiegel Institut is a research and consulting institute for consumer research and user experience consulting. Founded in 1950 by Dr. Bernt Spiegel as the first market psychology institute in Germany, it currently operates offices in Mannheim, Ingolstadt, Stuttgart, Hamburg, Munich, Beijing, and Shanghai, where Spiegel Institut offers services to its prestigious clients across the globe.

We add a user and consumer perspective to the process of developing products and services, thereby actively helping our clients to become successful. The majority of our clients are global players, and our work focuses on international markets and services. We conduct our studies at our own test studio in Mannheim.

Competences

Consumer Research

  • Customer Experience (CX)
  • Concept
  • Product
  • Image and brand

User Experience Consulting

  • Ideation
  • Innovation development
  • Human-centered design
  • UX evaluation

Usability Engineering

  • Context analysis
  • User requirements
  • Design/interaction design   
  • Control specification 
  • Usability tests
  • Technical documentation

User Experience Empowerment

  • UX process consulting
  • Implementation of UX design
  • UX strategy development
  • UX coaching

Data Consulting

  • Data science
  • Data mining
  • Exploratory data analysis 
  • Data modelling

Referenzen

Aktuelles

Spiegel Institut Academy remains on course for growth

18. February 2019
Specific, in-depth expertise in the field of User Experience and Usability Engineering, practical knowledge from the world of consumer research as well as intercultural know-how, all this is covered by Spiegel Institut Academy in its training and seminars. It is an offer that delivers; this can be seen in the number of seminar bookings, which more than doubled in 2018 alone. Seminars on the topics of User Experience (UX) and Usability Engineering (UE) are especially on course for growth.

Spiegel Institut is a “FOCUS BUSINESS TOP SME Employer 2019”

30. November 2018
In this year’s ranking of best employers among the top SMEs, Spiegel Institut was assessed as highly recommended based on the evaluation by Focus Business and kununu in the area of consulting, agency, research & development.

A repeat success: The second World Usability Day in Ingolstadt, Germany organized by Spiegel Institut and the Technical University of Ingolstadt

19. November 2018
The large number of visitors confirms the success of this year’s World Usability Day (WUD) in Ingolstadt. After the valuable experience in 2017 and the renewed success of this year’s event, the joint organizers Spiegel Institut and the Department of User Experience Design at the Technical University of Ingolstadt have decided to turn the World Usability Day into an annual fixture in Ingolstadt.