Spiegel Institut supports you with precise online-analytics tools to receive an accurate overview of the competitive environment:
- Which solutions of a concept already exist on the market
- Which complaints and unfulfilled needs exist for the consisting models on the market?
Our Methods
Moderated discussion forum
- Closed platform for a certain user group.
- Open contributions: management and enrichment by the project leader.
Online research
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Systematic collection and preparation of information from different sources like press, blogs, forums, social media.
Social media analysis
- Incognito observation in the World Wide Web.
- Market research work with uninfluenced, authentic attitudes and opinions.
Produktdokumentationen
- Beschreibung von Vergleichsprodukten mittels durchspielen realer Nutzungssituationen.
- Dokumentation mittels Video und Foto.
- Ergänzung durch Bedienungsanleitungen.
Downloads
Contact person
Christian Härtle
Senior Director User & Market Research
+49 841-126 00-221