User Experience Empowerment

  • UX process consulting
  • Implementation of UX design
  • UX strategy development
  • UX coaching

Do you want to implement work methods that are similar to the tech pioneers from Silicon Valley but which also fit your company?

Are you planning on redesigning processes and structures as to enable a user-focused approach and create inspiring products and services?

Data Consulting

  • Data science
  • Data mining
  • Exploratory data analysis 
  • Data modelling

Are you are facing a mountain of raw data and need a strategy for analysis that quickly leads you to relevant information?

Are you looking for insights from the flood of data from your customers, be it objective data (e.g., sensor data, structure data etc.) or subjective data (e.g., from social media, market research studies, etc.), or both?

Regression analysis

When users assess or choose products and services, such processes always depend on a range of different features. If you only take the overall evaluation into consideration, you may know how good or bad the consumer finds the product or service to be; however, how the assessment was made or what factors play a role in the evaluation remain unknown.

A complete success: The first World Usability Day in Ingolstadt, Germany organized by Spiegel Institut and the Technical University of Ingolstadt

The first World Usability Day (WUD) in Ingolstadt was a success, and with the idea that “after the WUD is before the WUD” in, plans for the next event to be held in 2018 are already in the starting blocks according to two organisers Spiegel Institut and the Department of User Experience Design at the Technical University of Ingolstadt.

An invitation to see UX in research & practice: Spiegel Institut and the Technical University of Ingolstadt organize the first World Usability Day in Ingolstadt, Germany

The day has come: On November 9, 2017, Spiegel Institut and the Department for User Experience Design of the Technical University of Ingolstadt extend an invitation to the first World Usability Day. The annual global event series is being held for the 13th time, and this year’s motto is “Inclusion through user experience”.
Vernetzung, Straße, nachts, beleuchtet

Discover our inspiring workshops at Research & Results 2017

Presentations of results often do not automatically lead to an increase in acceptance of the study results in the company. Sometimes not even meaningful projects for the company can be drawn from market research studies.

Virtual reality, workshops & ice cream cones: Spiegel Institut at Research & Results 2017

Under the motto “Meet the Future of Market Research”, the world’s leading trade fair for market research “Research & Results” is taking place in Munich from October 25-26, 2017. Spiegel Institut is once again on hand at the international conference for trends and innovations in market research with an offer worth seeing.

Personas

Personas are descriptions of exemplary target customers of a product. They are not descriptions of a real person but rather a prototypical representative of a target group, which may certainly be represented in an exaggerated form to clearly highlight the relevant user profile. This is a person who could be part of the target group exactly how it is described. A persona lends a face to a rather abstract description of characteristics.

Prototyping/Wireframes

When developing digital products, user experience designers (UX Designers) ask themselves again and again whether the operating logic is understandable, the arrangement of objects is comprehensible and the joy of use for the customer has also been ensured. These questions can best be clarified with user interface prototypes.
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