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资讯发布 2017

规划与分析(6/2017):全球市场研究现场运作中的轶事

07. 十二月 2017
International market research poses challenges. Cultural peculiarities need to be recognized and taken into account at all research stages. This also applies to recruiting participants. Jin Jlussi from Spiegel Institut Mannheim points out where pitfalls may lurk.

圆满成功:由史比格研究所与英戈施塔特应用技术大学成功举办的首届“世界可用性日”。

17. 十一月 2017
The first World Usability Day (WUD) in Ingolstadt was a success, and with the idea that “after the WUD is before the WUD” in, plans for the next event to be held in 2018 are already in the starting blocks according to two organisers Spiegel Institut and the Department of User Experience Design at the Technical University of Ingolstadt.

用户体验方法-课本与实践的碰撞:史比格研究所与英戈施塔特应用技术大学共同举办的首届“世界可用性日”。

08. 十一月 2017
The day has come: On November 9, 2017, Spiegel Institut and the Department for User Experience Design of the Technical University of Ingolstadt extend an invitation to the first World Usability Day. The annual global event series is being held for the 13th time, and this year’s motto is “Inclusion through user experience”.

虚拟现实、座谈会、还有松饼和冰淇淋:史比格研究所参加欧洲最著名的市场研究展会Research & Results 2017

25. 十月 2017
Under the motto “Meet the Future of Market Research”, the world’s leading trade fair for market research “Research & Results” is taking place in Munich from October 25-26, 2017. Spiegel Institut is once again on hand at the international conference for trends and innovations in market research with an offer worth seeing.

史比格研究所参加“2017年人类与电脑”主题大会。

05. 九月 2017
User experience consulting and usability research of technical devices make up the core of Spiegel Institut’s daily work, and as a silver sponsor of German UPA it goes without saying that this institute will attend this year's conference “Man and Machine” in Regensburg.

最高级别的质量保证:史比格研究所再次获得TÜV 质量认证

28. 六月 2017
Spiegel Institut has been assessed by TÜV each year since 2009. This year was the first time the assessment was based on the new ISO 9001:2015 standard. The new DIN standard adopts a process-oriented approach and allows for a higher level of effectiveness in the quality management system.

史比格研究所:扩大消费者研究及用户体验咨询团队的规模

11. 四月 2017
In their daily work, researchers and consultants at Spiegel Institut around the world are placing the focus on the user and tracing the experience of the experience.

大学生问卷调研:您眼中的曼海姆是怎样的?

17. 一月 2017
Nearly 1,700 students from the various universities in the city were so interested by this question that they decided to participate in the biannual survey organized by the City of Mannheim in cooperation with Spiegel Institut.