档案

资讯发布 2016

有关电动汽车领域在中国的经验:Franziska Paßon在吉森-弗里德伯格工商协会进行演讲

16. 六月 2016
How do Chinese consumers experience electric mobility in their country? What are the drivers and barriers when buying an electric car in China?

史比格研究所学院:聚焦用户体验

03. 五月 2016
For over nine years, Spiegel Institut has offered expert knowledge at its own academy. The time had come to expand the academy’s offer to include the topic of user experience and give the entire academy appearance a new look.

Dirk Obermeier在marktforschung.de官媒发表文章“不同世界中的市场调研”

11. 四月 2016
Globalization implies that marketing and market research activities quite naturally take place at a global level. It often happens that a parent company in one country contracts and manages its research activities from a central location, usually with the desire of having comparable data collected in the various markets.

2015,人才丰收之年:史比格研究所热烈欢迎新加入的30位员工

16. 二月 2016
In 2015, Spiegel Institut welcomed 30 colleagues to its headquarters in Mannheim and offices in Ingolstadt and Beijing.