With the focus on the customer, in the area of usability consultancy we offer a triad consisting of empiricism, design and technical documentation, which is used for technical innovation in the automotive sector, for example. We offer security and international know-how in the use of empirical methods and their application in the development of operating concepts (e.g. target group analysis) and technical documentation, against the background of many years of experience of the premium automobile and automotive sector.

In our usability consultancy, we see ourselves as an extended workbench and will accompany you with our one-stop full service offering. Qualified usability specialists will work on a par with your technical development. We will compile usability and display concepts and based on these specifications in the context of customer-specific product development processes.

You will obtain knowledge you can apply against the background of empirical usability research:

• Acceptance and impression
• Serviceability
• Intuitive operation and learning potential
• Safety of use and joy of use

We know your customers in the different markets:

• What prior knowledge do they bring with them?
• What attitudes exist to technical innovation (affinity with technology)?
• What cultural conditions need to be borne in mind?