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Brand and Consumer Research

Brand and Consumer Research

Brands carry a symbolic function and play a decisive role in consumers’ everyday life. They convey quality and product characteristics, but they also guide consumers and trigger desires, inner images and ideas. A close interactive relationship exists between the brand and the consumer.

In our brand and consumer research department we can analyse the image, identity and position of your brand(s) in the market. We will explain consumer behaviours by incorporating social, cultural and mental aspects. Finally, using the findings of our study, we will support your marketing processes and thus strengthen your position in the market.

We have developed tools for asking questions in the following areas: