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Online Interviews

Online Interviews

In the meantime we have questioned many thousands of people worldwide via the Internet. Our valuable cooperation with tried and tested partner panels guarantees us access to millions of panellists in almost every country in the world.
Here we have been able to gather experience with target groups from a wide variety of sectors:

  • Travel
  • Automotive
  • Commercial vehicles
  • Website usability
  • Representative population surveys
  • Medicine

Online access panel
Since 2002 we have had our own online access panel, with which we have carried out numerous studies in the context of our own series of research into “People & Cars”/”People & Technology”. More than 1,200 people who are prepared to take part in our market research studies are registered on our panel. The focus here is on the themes of people, cars and technology. The benefit of having a panel of our own is the high willingness to take part.

Flexibility and quality
The surveys are stored on our own web server and can therefore be permanently monitored. They are programmed using our own survey software, so we are able to keep the entire study – from the methodical preparation via the field phase through to analysis and presentation of the results - in our hands. Our own software also offers an important advantage: the flexible programming of the questionnaire allows us all the options for implementing customer wishes.

New routes: qualitative market research on the Internet
With the strongly increasing acceptance of online surveys, an increasing number of areas of market research for the Internet are being discovered. logInsight® is our tool for qualitative market research on the Internet. This tool will enable you to carry out more complex studies so as to gain high quality consumer insights.

Examples:

  • Focus groups
  • Diaries
  • Chats
  • Private blogs
  • Journals
  • Forums