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User Analysis

User Analysis

How do you find out what the expectations of future users are when people aren’t always fully aware of their own expectations, or cannot always express them?

We offer a toolbox of market psychology methods that help bring these subconscious expectations to light.

  • Ethnographic Interviews
  • In-Depth Interviews
  • Behavioural observation

When shaping a positive user experience, you will note that the relevant expectations relate to different aspects of the product. There are expectations regarding usefulness, which can be satisfied with an appropriate range of features. Expectations regarding usability, however, can only be fulfilled on the basis of deeper insights into thought structures, mental models and into the target users’ perception. Style and personality of users have an influence on their aesthetic demands. Here, too, an intensive user analysis is needed if you want to know which taste your product needs to suit.

Our many years of experience and our set of methods will help you make visible your future users‘ expectations, and keep them in mind keep in the course of the project.

  • Personas
  • User Stories
  • Story Boards
  • Segmentation

Apart from user expectations, there are many other aspects that need to be analyzed in order to create a solid basis for your conceptual work. What is the history of your company and your product? In which competitive situation does it have to assert itself? Which technologies are becoming available and established? Which trends are being set in other industries? Our longstanding experience in market and trend analysis will help you closely monitor your environment and take new trends into account at an early stage.

  • Social Media Research
  • Log-insight®
  • EthnObserve®
  • Expert evaluation
  • Market environment analysis

Don’t hesitate to call if you have any questions regarding our analytical methods. We’re looking forward to your request.

You want to know which expectations customers place on your product?

We help you select the right users/consumers and evaluate their expectations – all over the world.

You want to gear your product development not just towards the statements of some interviewees?

We can help with social media research and evaluate discussions and forum posts around the globe to give you insights into expectations, opinions and trends.